I am trying to measure followers engagement on our linkedin company page. I know a lot of industry experts are part of this forum who can help in answering these questions
#1 What is the average engagement percentage of B2B companies in Big Data/Analytics industry?
#2 The company has close to 20,000 followers out of which 87% are non-employee. So, what does it say about company marketing strategy? How does it affect a B2B company brand page?
#3 The demographic report shows that the company page has 14% follower from research function. What does it mean?
#4 what is the best practice of measuring engagement per post (I mean duration ľone month, two month etc)?
Any help is highly appreciated.