http://techcrunch.com/2014/02/19/linkedin-opens-its-publishing-platform-to-all-members/ [techcrunch.com]
LinkedIn Opens Its Publishing Platform To All Members
To date, LinkedIn has allowed a small, editorially selected group of “Influencers” like Richard Branson, Bill Gates and Barack Obama to publish their thoughts and advice to its network as long-form blog posts. Now, that changes, as LinkedIn prepares to open up access to its publishing platform to all 277 million users on its network.
Posting on LinkedIn has always been so limited in terms of the formatting and content you could add to a post. They should an increase in use if these tools become standard.