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As with most advertisers, ROI with YSM is bare minimum, and now if they try to extract more money from Advertisers, probably many will stop their ads with Yahoo and look elsewhere.
I hope some rep of YSM is listening and understands our problem.
Feeling very worried!
KFish - I agree with you. I'm hoping that this will open up some keywords that arent worth 10 cents though.
They have increased my bids by 2-3 times.
I have decided not to increase my bids.
Google was impossible. And now Yahoo. Where to go?
Small business advertisers like me will be highly affected by this. Why canít Yahoo understand that many advertisers cannot afford to increase their bids because it wonít work on their ROI. I presume most were already paying what they could.
I wonder who has benefited. Yahoo or Advertisers or the Users?
[edited by: KFish at 8:13 am (utc) on April 18, 2008]
The problem is, the organic side is worse than the ads... they should be trying to figure out organic search relevancy before spending time on this.
What a pain in the a..!
Their system is so slow that after going through a few ad groups I gave up.
I found one term that went from 10Ę to 70Ę. What a laugh.
I am on DSL so it's not my connection - it's just stupid slow & you have to drill down through so many levels to get the info you need. NOT going to do it. Not worth the time or effort.
Every time they send me a low balance e-mail I just about give up. The balance on the first page reflects the last time you visited the site NOT the current balance. You can't refresh it. You have to open 3 or 4 new pages & then go back to the control panel. Just so stupid! I complained to them about 4 months ago about this & they advised me to just keep opening new pages until it finally updates.
Give me a break!
The keywords they have raised the min bids of are just going to have to remain inactive. I refuse to raise them up and kill my ROI,so they'll just have to remain inactive.
First Google and now Yahoo... personally, I'm sick of being bullied by these companies and if they want to turn away my advertising dollars so be it. My money, and time, is better spent elsewhere.
I don't understand how people can make money at some of these prices. They must be advertising at a loss. No ones going to raise their prices to meet these minimums and the ones who do are just going to go through their ad budget like crazy since no one else is advertising and they are getting all these expensive clicks.
I've tried AdWords, and it doesn't work as well for me. What other alternatives should I consider?
If you need to balance out your Yahoo average cpc: Expand your KW base. Go after 3 word KWs. Use the Yahoo API to make sure you are buying KWs that have traffic. Do not load up your accounts with junk.