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This is only happening on Yahoo as we also advertise on Google & MSN and haven't seen the same spike. After checking our stats I found that over 3% of all of traffic for said word was coming from 1 particular website which we are not affiliated with.
Well I called our Yahoo rep yesterday to inquire further about this I was assured that it had to do with the fact that there was a higher CPC for the word in question which should account for the spend. That and we have a couple other keywords that were adding to the cost.
Now I'm fairly new to the whole PPC programs and have only really been working with the big 3 for the past 2 months, but this seems kind of fishy to me. If it's not click fraud then what would account for the spike on Yahoo and not the other SE's? Our conversions are very low.
It is possible that this is a seasonal item, but again why is only Yahoo getting hit?
I'm just curious as I don't have as much of a background with SEO and I'd like to have a better answer for my boss for an upcoming meeting. Can anybody shed a little light for me?
1) Their first 3 answers are designed to get you to stop asking the question.
2) Don't ask questions ... tell them what you want.
3) Be persistent and work your way up the ladder to the supervisors and managers. The lower-level people are just there to keep you from getting to the upper-level people who can really do something.
Re: Click fraud claims to Yahoo:
4) Copy appropriate sections of your log files and present them as evidence of fraud as you tell them to adjust your billing to remove amounts related to the 'invalid clicks'. Don't ask, TELL.
5) Get more and more irritated as you call them over and over to get your goal accomplished. Apparently p**sed people get better results with them.
6) Do not stop persisting in your claim until your billing has been adjusted. They will tell you on the phone that they will adjust it, but you must see it with your own eyes before you can rest assured that it has been done.
Good luck! And I hope they give you lots of nice credits to do more advertising with them ... you won't get any cash back ...
I was told by e-mail that a click fraud refund had been issued.
I kept checking the "Billings Transaction Detail" however a separate item for the refund never appeared.
When I wrote them saying it was not there they said that they just adjusted my balance. I have no way of knowing if this was so or not as I don't track it that closely (not large amounts with them any more).
My question is - does this sound normal or should there be a separate item in billing?
BTW, it isn't a click fraud refund, it's a "Suspicious Activity Adjustment".
Answer: You advertise with them.
I used to spend mega bucks with them, all the way back to the Goto/Overture days.
Now, I spend about 2% of what I used to spend, and only on low cost obscure terms.
The guy above hit it on the head - any competitive term, and 95%+ of your traffic is coming from junk, lots of it outside the U.S., and I would dare say that MOST U.S. ecommerce sites do not ship outside the U.S. to begin with, so even if it WAS (and it's not) valid traffic, it would still be a complete waste of money for the advertiser.
I'd truly like to see them 'get it together', but I'm not holding my breath...
On another and perhaps more positive note, since the b-w article the domain parking companies that have the top level backing, either g or y, have been for the most part Excellent! Kudos to those companies, they've mostly done a very good job. Goog also has pulled up to the plate with a sizable bat.
Should any of you choose to resort to rolling up your sleeves and seeing this stuff in action for yourselves at one of these ptr sites, watch out for the site-rotators, that's where the action is, but it's not what you're looking for in your logs. ...
drive safely out there.