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Yahoo Update July 13th

     
12:20 pm on Jul 14, 2006 (gmt 0)

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I am seeing a major update...I think?

I say I think b/c it is so bad it seems like a bug. There was also no weather report on the Yahoo! blog.

Anyone else seeing what I am seeing?

9:55 pm on July 15, 2006 (gmt 0)

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Some of my sites went up others down
kw density is lower on top sites.
Most under 5% no H1 just bold
same as msn everyone needs to lower there siteoptimization.

More spam on first page, so i reported all of them if the spam is removed my sites should be back where they were.

1:37 pm on July 16, 2006 (gmt 0)

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Just entering random keywords and kw phrases...I am seeing something really strange. The inclusion of MSN and Yahoo Groups webpages on the first to pages of serps...and these are for keywords that are not off the wall subjects. Groups and "community" pages are now authority and indications of quality?

Surely what we are seeing right now is just the result of the process of tinkering and not the final product (I hope).

10:49 pm on July 16, 2006 (gmt 0)

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Some of my sites went up others down
kw density is lower on top sites.
Most under 5% no H1 just bold

I did a check on KW density, H1 tags, Bold tags, Meta tags and description on the top 20 site in my categories in April. Even checked their Google PR and backlinks. I saw NO pattern! The no #1 site in my category is hand-coded. Nothing will move it and it's filled with affiliate links.

Tweaked my KW density and H1 tags yadda,yadda,yadda. What did I get..? I was thrown around the serps like a yoyo!

I finally followed someone's advice, cut down the dynamic content on my homepage and made it static. Seems to have worked. This update saw my site stable at where it's been the last 2 months.

11:21 pm on July 16, 2006 (gmt 0)

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speaking of affiliated links.

I think the search engines should come up with ways to ignore affiliate links, because it's commerce not necessarily quality. I mean does types of links.

For example

When you search for health insuranace, all the sites that appear on the top are those who have numerous affiliate links to them. However, a good site that publishes health insurance news and basically gives any information about health insurance is in nowhere to be seen.

The search engines should overcome affiliate links and don't count them.

12:56 am on July 17, 2006 (gmt 0)

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not so fast Kirby - I am with the rest here .. I fell a few positions from page one to page two. My links are very strong, so maybe this softened the effect. My kw density was a little heavy, but I too notice that the top sites have very low kw density.
1:31 am on July 17, 2006 (gmt 0)

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I do see some signs that kw oriented adjustments were made in this update.

More importantly, we have numerous sites with homepages and subpages at 15%+ kw density that are just fine. If higher levels of kw density alone were enough of a factor to significantly drop a site's rankings, we would see it. We don't. I'm with Kirby; it's not the big story.

That does not mean that they didn't do something with kw density, but if they did, it just one of many factors at play, and I doubt one that is sinking site's rankings unless kw density is almost all they had going for them (hint, hint).

Sometimes, things can look a certain way, when something else is going on. What if, for example, Y! substantially altered the way that links factor into the algo: Both from a quality and quantity standpoint.

Y's algo used to be much more onpage and kw oriented. Last year that began to change. Links became more a factor.

In this new update, links are again, IMO, playing a significant role: Both the quality and quality of links. Y seems to be exploring ways to push authoritative links more to the fore. Look at all those Wikipedia and MSN results in the SERP's now.

So what happens as a SE evolves from onpage to offpage orientations in more and more respects? It might look as though this onpage thing is hurting a site, or that onpage thing is hurting a site. When in fact, it is more that those onpage things simply aren't helping as much as they used to...and other off page things are completely overwhelming things like, for example, kw density. ;-)

4:20 am on July 17, 2006 (gmt 0)

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it is the kw density but there are exemptions and that depends on yours backlinks.
You can have a high kw density but your backlinks need to not have your keywords in them.
I have one site kw density is 25% but I know I don't have the kw in the links all 800 of them site is #3. My other sites have kw density around 4% but have backlinks with keywords and they are doing well.
4:23 am on July 17, 2006 (gmt 0)

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Good insights caveman. IMO you hit it with the offpage factors being given a bit more juice. I know that prior to this update penalties have been meted out for crosslinking, particularily where they percieve it to be automated and network/IP based if done on a relatively large scale. Because of that negative attention to links, I am assuming that it was procative knowing that they were going to give links more importance.

I am seeing some pages rank for competitors that I know are because of the increased # of anchor text specific links.

I am sitting on enough domains that I figure if these serps stick around very long, I'll sacrifice one just for Yahoo and see what happens just link spamming. I'm guessing it will rank well and quickly.

4:43 am on July 17, 2006 (gmt 0)

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it is the kw density but there are exemptions and that depends on yours backlinks.
You can have a high kw density but your backlinks need to not have your keywords in them.

Garya, FWIW I can tell you with certainty that this is not so.

Kirby, I'm forced to agree, if this sticks. But it is so not good for Y!, and so not what they want, that we're not making plans along those lines...not that we have anyway. Last year, just about this same time, their new algo had issues...some similar, some different. They got it sorted in a relatively short amount of time. Impressive really, given how complex all this stuff is. ;-)

But ultimately, it sure seems that they are moving in the general direction of more weight on links, and certain kinds of links. Not unlike another SE we all know. :P

11:19 am on July 17, 2006 (gmt 0)

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Its just looking like yahoo is doing what google has done some time back, lowering organic SERPs quality and maximizing its revenue from Paid Ads......after some months you will see yahoo also releasing a press release that its profits has also gone Up.... ;)
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