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Are you all sure this is YPN in the UK and not just a third party reselling yahoo's content match feed with their own targetting system?
[edited by: Skeptic at 1:54 am (utc) on Sep. 30, 2008]
today my website was visited by someone from "Yahoo Europe Operations (126.96.36.199)" - looks like adshak does have something with Yahoo
Often third party resellers of yahoo feeds have to get sites on their network approved by yahoo. That has been my experience with various 3rd party resellers in the past.