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In the few days since I did this, and replaced them with Google ads, the targetting has been 1000% better, the click though rate has gone up by a factor of between 5x and 10x and the page revenues have gone up by anything from 2x to 4x.
I've love to see a viable alternative to AdSense so that I could diversify my contextual based advertsing, but Yahoo is simply not up to the task right now. I'm certain that my experiment with Yahoo has actually cost me money.
Sorry guys. Nice try but it just makes no sense for me to run Yahoo ads on my site.
I have 4 different blogs, all with different content categories. One's a "Tech" blog, one's a car blog, and there are two more. No matter which I place the ad code on, they're always the same ads.
I think they're biggest problem, right now, is not having a large enough base of advertisers. I could be wrong, however.
When I check my KWs on Yahoo Search, I see many great on target ads. They just don't make it to my site...
I too have removed all Y ads except on one small site to keep the account open. I've just lost too much $$$ waiting for some improvement...
I hope they get it together, but for now I've switched back to the old tried and true.
Dear Mr. Semel;
Please take a walk over to the Yahoo Publisher department and put the fear of God into your software engineer(s).
Yahoo is losing at LEAST $200 million a year in revenue due to poor ad targeting on their Publisher product.
After you threaten to fire all of them in within 48 hours (because that's how long it should take to fix this), here are some hints to give to your now alert software engineer(s):
1) ford trucks <> teeth whitening
2) mortgage loan <> plastic surgery
3) real estate <> cosmetic dentistry
---- Key: "<>" means "does not equal" in geek speak ----
Thank you, and I'm looking forward to seeing the improvements in the Publisher product as well as my stock portfolio. Also, I don't want Google to own the entire internet, and Yahoo seems to be trying very hard to give it to them right now.
What bothers me most is they won't honor my block list and when I call for support I get the same old story.. it is like a surprise to them that ad blocking doesn't always work.
They want me to send them screen shots to 'help their programmers' - how absurd is that. I guess the programmers are looking in the wrong spot (my page) when they should be looking at the block list - idiots.
I also stopped all my (content) advertising campaigns on yahoo since I know my ads are showing on the wrong sites. I feel like calling some of the advertisers and letting them know that clicks from my site are worthless and so is Yahoo.
If Yahoo could give me some good reason to keep running their ads, I'd love to hear it. I really can't think of one myself.
Not only that, but my general revenues on Adsense have gone up, almost as though they were penalizing me for running Yahoo ads on other pages on my site! I can't really believe that this is true and the overall increase in site revenue for the AdSense pages (about 10-15%) is due to the removal of Yahoo ads on other pages. I think this must just be a coincidence and due to normal seasonal variations (or a run of good luck), but it does make you wonder!
That reminds me, does YPN use the same technology that was part of the "Panama" upgrade? If so, then that's a huge disappointment...
I wrote back, no problem. If it's working as designed then it's not for me. And I reduced Yahoo to 1/10th it's former rotation in my system.
Another thing I see with YPN is that the ads are on target as far as topic goes, but in regards location they're ridiculous. As an example, I might have a page on installing a faucet on a sink. Instead of ads from Kohler, American Standard, Moen, and whoever else makes faucets I get ads for "sink repair im Memphis," "plumbers available in Salt Lake." I'm telling you, my Salt Lake traffic just isn't that high.
My impression was that companies offer to develop websites for plumbers. As a part of the "package" they promise to promote the site. For promotion they go to YPN and place ads, because they know its not going to cost them anything (no clicks) because the targeting is so screwed up. It's a cheap way for them to fulfill their obligation to the website owner and its free branding for the advertised website.
Microsoft should think twice about what they are (negotiating to) getting themselves into.
I used one domain as a test site for Yahoo, it was doing okay the last few months. Since May 1st, clicks disappeared, with the same amount of traffic.
I was ready to remove the ads last week, but decided I will wait and see what will happen with the MSN/Yahoo talks of merger/buyout first.