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YPN not displaying ads to foreign site visitors?

My YPN-counted ad impressions went down 6 days ago

1:22 pm on Mar 24, 2007 (gmt 0)

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On March 19th (or 18th*) YPN reports started showing my ad impressions down by about 20% on my two small sites runnng YPN. The YPN impressions reduction has been consistent ever since.

Meanwhile, both sites traffic has remained stable -- as they have mostly been for several years.

My belief is that YPN has simply stopped displaying ads for untargeted countries (or stopped counting them). One of the two sites has a portion of its traffic from India -- about enough to account for the report differerence.

Is anyone else seeing this or know of some other explanation?

(*) I briefly added a larger website to YPN for about 2 hours on the 18th so I have mixed-up numbers for that date from YPN.

8:11 pm on Mar 24, 2007 (gmt 0)

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Only one way to find out, add geo-targeting. You should be doing this anyway - and then compare the data.

Just get MaxMind, implement it and show Adsense or some other ads to the international visitors.

5:07 pm on Mar 31, 2007 (gmt 0)

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After 11 consecutive days of low yahoo stats and low earnings everything returned to normal yesterday. I had full ad display numbers and normal revenue. :)

My latest guess is that there was simply a shortage of ads in one or more of my (overlapping) categories -- which I didn't notice while browsing around. :P


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