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Is Yahoo Getting Back Into Search

     
7:16 pm on Feb 1, 2014 (gmt 0)

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In some respects, it was a tragedy the company got out of search. Can it get back in so quickly? I'm not so sure.


Sources said the plan is being done as part of a contemplation of how Yahoo can accelerate the end of or actually end its longterm search and advertising partnership with Microsoft. Currently, Yahoo only has control over the search experience, but Mayer clearly wants more purview over the business.Is Yahoo Getting Back Into Search [recode.net]
Sources said Mayer has put a priority on the projects a three- to four-month time frame which could eventually result in a full search engine, possibly more oriented to mobile than the desktop, where Yahoo once played big.
11:38 am on Feb 3, 2014 (gmt 0)

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It would be great if Yahoo concentrated on mobile search, big G definitely have got it wrong for that at the moment. It would be an area where real competition could exist.
1:46 pm on Feb 3, 2014 (gmt 0)

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I would love to see a third significant search engine back in the game.

I do not know if Mayer is getting things right, but see is certainly bold - which Yahoo needs.
2:20 pm on Feb 3, 2014 (gmt 0)

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Bad idea.

Search is a massive cash suck and Bing is finally making strides against Google.

As long as Yahoo didn't completely mothball their old search and can just turn it back on, let's see what they can do!

I'm sure this news is making advertisers insane as they never know what they'll be dealing with on Yahoo one day to the next, Overture, Inktomi, Google or Bing.

Yahoo is a fickle beast when it comes to search.

big G definitely have got it wrong


Tell me what I'm missing and what G got wrong in your global generalization?

when I'm mobile and search for stuff I get results relative to my current location which is exactly what I want, so what are they doing wrong?
3:38 pm on Feb 3, 2014 (gmt 0)

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I don't check bot useragents on my main site often, however, now and then I do see Slurp, on a Yahoo IP address. That used to be the useragent of Yahoo's crawler.

I'm not sure whether that means that Yahoo actually never got out of search? Does anyone know what this bot (if it really is a bot) is doing?
5:15 pm on Feb 3, 2014 (gmt 0)

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Tell me what I'm missing and what G got wrong in your global generalization?


You are happy with local results in mobile SERPS, I'm happy to type in a town name, doesn't take long.

What I don't appreciate is G serving me up with a list of unoptimised pages where the type is so small I can't read it even with a magnifying glass.

We all have our own expectations and needs from mobile results. Hopefully Y can serve up pages that can be read on a mobile, if they do that they are on to a winner.
5:37 pm on Feb 3, 2014 (gmt 0)

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What I don't appreciate is G serving me up with a list of unoptimised pages where the type is so small I can't read it even with a magnifying glass.


Still don't see the problem as the browser allows zoom with a double tap or opening fingers, and a triple tap makes the text HUGE.

Of course I'm talking Android, are you talking about Google on iJunk?
5:52 pm on Feb 3, 2014 (gmt 0)

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Slurp has made a resurgence across sites I manage. Coming from the New York as well as the Lockport servers. I've had feeling something is afoot.
6:22 pm on Feb 3, 2014 (gmt 0)

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so what are they doing wrong
They are not promoting all my lovely sites and pages on first page, for all my keywords - I am very, very cross with them, bl**dy b*****ds . . . .

.
8:06 pm on Feb 3, 2014 (gmt 0)

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Google needs some real competition. Yahoo! might surprise some people and be successful re-entering search.
9:05 pm on Feb 3, 2014 (gmt 0)

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Yahoo! might surprise some people and be successful re-entering search.


Yes, the 5th time might be the charm.

They are not promoting all my lovely sites and pages on first page


Are your sites even mobile ready?

My mobile sites rock the mobile listings.

My older non-mobile sites, not to much, I'm thinking about bolting Bootstrap on them just to see if it gives them a boost without doing much else. See if that's all Google looks for ;)

I suspect they might run a screen shot or two and see how well it adapts to the screen size as that's trivial to do.

Then again, this is a Yahoo search thread, not Google, if we want to discuss Google mobile search we need to start a new thread.
10:19 pm on Feb 3, 2014 (gmt 0)

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Still don't see the problem as the browser allows zoom with a double tap or opening fingers


Do that and then on half the sites you loose half the page. Yes you can zoom in, out, in, out, move left, move right and all over the place and eventually you will be able to read the content.

BUT, if Yahoo produced a set of mobile results where sites like that that didn't get a look in, I for one would use them.

Mobile SERPS should contain sites that can easily be read on a mobile without all the finger stuff and zooming.

Go to it Y, there is a definite hole in the market which you can fill and it is getting larger by the day.
11:35 pm on Feb 3, 2014 (gmt 0)

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heads up (for what it's worth) : my previous post was meant only as a joke :)

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7:21 pm on Feb 6, 2014 (gmt 0)

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This can only be good... Google have become too arrogant and this has been shown with how they have been treating webmaster in recent years.
2:32 am on Feb 10, 2014 (gmt 0)

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Yes, the 5th time might be the charm.


Hope springs eternal. You do have to think that the vast majority, if not all, of the expertise that came over via the inktomi acquisition is long gone, however.
10:26 am on Feb 20, 2014 (gmt 0)

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I hope so! Let's just hope it is not all hand coded "bought" search like it was before they turned it over to Google.
 

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