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Choosing a Name Might Make or Break a Business: Example, BackRub or Google

   
5:22 pm on Jul 10, 2014 (gmt 0)

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Finding a business name that's available is half the battle, now that thinking Global is as important as thinking local. Fifty years ago it rarely mattered so much, but now, if you can't find a domain name you're in trouble.

How do you go about finding a business name? Do you look for domains, or do you throw around ideas and then do the searching?

Start-ups are like newborns and, just like children, the wrong name can scar for life. Imagine if Google had been called BackRub, as it was dubbed in its first incarnation. Choosing a Name Might Make or Break a Business: Example, BackRub or Google [bbc.co.uk]
 

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