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In a city of one million people, less than a handful of companies spoke enough internet to have relevant search results on Google, and none of them have figured out how to integrate with Google Maps. Local businesses desperately need a lesson in Internet Presence Management (IPM).
IPM encompasses the totality of a company (or individual's) online presence. Far more than simple Search Engine Optimization (SEO), it covers the existence (or lack thereof) of an online catalogue of goods and services, social media usage, and various flavours of astroturfing. While it is traditional for IT types to deride and disparage all aspects of IPM, it has become absolutely essential to the survival of the modern business.