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I need to value my ppc website for divorce purposes... sigh. It is dependent upon google traffic and is 6 years old. Niche sector in the UK with around 12000 visitors per day. The plus side is that it has been very profitable earning around £500,000 after corporation tax and small salaries ( 2 x 20k) but it could drop out of google tomorrow!
Does anyone know what sort of multiples are usually applied to this sort of company (considering the risks) and/or any similar sites that have sold in the last 2 years? Please don't mention specifics in the forum but maybe you could send me a message?