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How do you handle email?

12:44 pm on May 17, 2007 (gmt 0)

Senior Member from US 

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joined:Apr 27, 2001
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Let's say your business has grown. You now have "more than a handful" of clients that you provide complete managed website solutions for. One of those being email and you've reached a crossroads in your growth where you have to decide which route to take with the handling of your client's email.

Do you continue with your existing methods which may not be optimum for all involved? Basic POP3 and SMTP services (SMTP in select cases only).

Do you bite the bullet and incur the expense of setting up a "Trusted Email" environment? This can be a very expensive proposition depending on the level of trust you want to establish. ;)

Or, do you go to a third party provider and use their "Trusted Email" environment?

While thinking about the above, there are all sorts of pros vs cons. But, the more I weigh them, the pros of using a third party "Trusted Email" provider are starting to tip the scales. I've been monitoring email usage, deliverability, etc. over the past couple of years. We are now at the point where our email environment may not be suitable for "Mission Critical" stuff. Oh, it works just fine, but I believe our deliverability rates would be higher using an outside resource who specializes in email.

They say that over 90% of all email is spam. Email can still be an effective means of mission critical communication. But, there are some new rules in place to insure deliverability.

For those of you providing hosting solutions and/or managed website solutions, how are you handling client email? What kind of deliverability rates are you seeing?


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