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Microsoft's Silverlight information is at [microsoft.com...]
Sun's JavaFX information can be found at [sun.com...]
Each product is guaranteed a slow start because of the need to learn a whole new jargon to even understand the products.
Microsoft's Silverlake has a high priced entry point which means that it is not for the casual developer. Unless Microsoft makes a striped down version for free, it is unlikely to go anywhere. Shops already using expensive Flash will be slow to spend money on a me-too product.
Sun's JavaFX suffers from not being ready for real use, with logos and boxes showing status appearing everywhere. Hardcore developers love this but end users don't understand them. Most people want to have the graphics appear in a browser page and not take over the page. JavaFX is reinventing AJAX too.
Still, even with their startup faults both are the wave of the future, in my opinion.