joined:Nov 3, 2006
Starting a digital marketing team: How to?
I am starting a digital marketing team at a company (holding). Our main goal is to fix the internal websites first and then start advertising via CPC and CPM campaigns.
I decided to use Word as the CMS and plan to hire the following team (+number of people) with the following expertise:
+1 Designer (Photoshop, Corel for Logo, Graphics, Themes)
+5 Content Provider (to write articles and post on websites)
Am I missing any important roles here? Are the number of people proportionate?
This is my plan for the first year and as we expand we will need more people to help advertise and market our websites/businesses. Can you please guide me and let me know what to expect in the future.
I am currently working for a conglomerate and rather than the subsidiaries outsourcing their web related stuff to other companies we decided to start a team at the headquarters.