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IE7 Direct Traffic increase, possible reasons

Adroll, affiliate network, it can be some network issues

2:20 pm on Sep 25, 2014 (gmt 0)

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WebmasterWorld Senior Member 10+ Year Member

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We have been using Adroll for many many months, never faced this problem. Recently there was an issue with one of our client (and say many such discussion on WebmasterWorld without much of answers [google.com...] we were wondering what it can be, because

1) Traffic is from different states, cities .. thus different IPs
2) Landing on different pages
3) Highly diversified traffic attributes except, all are direct with heavy bounce rates + IE 7

So we sat as a team to look for the reasons, why adroll or any any affiliate system will do it? what they will get? Why anyone for that matter will do it as there is no incentive for anyone.

Bot are not common, every search engine uses a bot but they have few IPs, IP distribution will not be so random, this can be some other reason.

Here are some possible reasons:

Adroll and retargeting ads work like this, a person visits a page then the ads appears to the person. So there are some auto bots which wants to make more money for its owners by increasing views but thats only possible by visiting the original page first. So the bots will visit the page regularly, with different IPs (new User simulation), and then visit the ad websites to increase Views and earn more CPMs.

How can we remove the traffic
Sadly, removing adroll code will not remove the traffic immediately as this traffic is generated by Bots (or programs) to increase adroll impressions. The bot will keep coming to the page and one day the bot will cross check adroll code and see it is not there, so it will update its database not to crawl this page. Then the traffic will go away.

Any negative issue with this traffic
Since Google is aware of it, there should not be a problem, the only issue can be with your internal tracking and reporting, you can remove the entire IE7 through filter to get a better view.

Best Regards
Aji issac

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