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Chris Pirillo (LockerGnome) on Monetizing Content

"Traffic is irrelevant... Existing production... models are untenable"

2:52 pm on Feb 18, 2014 (gmt 0)

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WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Chris Pirillo, a PubCon Keynote speaker, [pubcon.com] wrote a thought provoking article about, Why content producers could be failing and what you can do as a content producer to be worth more value in the market. [adamriemer.me]

How do you earn a living when site visitors assign a monetary value of zero to both your time and content? How do you earn a living when content consumers actively take steps to deprive you of advertising income? You can't make a living when your content is valued at zero.

Traffic is irrelevant. Subscriber or follower count is irrelevant. Existing production and consumption models are untenable for every party.

Chris Pirillo suggests a way forward.

If someone suggests that the value of my time or content is worth nothing to them, then they (in turn) mean nothing to me... Iíd rather support 3,000 people who are supporting me doing something for them that they want instead of dealing with 300,000 people who donít care whether I produce or not.

Read the entire article here. [adamriemer.me] This is thought provoking. He's challenging contemporary thinking of how content producers get paid. He plugs a service for accomplishing his goals but I most enjoyed reading about how he's pursuing the disruption of conventional methods of monetizing content.