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page names

8:00 am on Nov 17, 2012 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Apr 9, 2011
votes: 347

I'm looking for a book called something like "Page Naming: The Missing Manual".

Each page has got three names. Four if you count the one in the address bar. (The fifth-- the one that goes index.php?deep-and-inscrutable-query-string --definitely doesn't count.)

* the content of the <title> tag (short, so's to retain meaning when tab-truncated)
* the content of the <h1> tag (room to spread out, even unto a second line)
* he content of the <a href> link from all other pages (shortish to fit into navigation menu)

<title> = <h1> = Boringggg. Redundant.
<title> != <h1> = Confusing. Can't I make up my mind?

<a href> = <h1> = Why am I saying the same thing twice? They already know where they want to be.
<a href> != <h1> = The reader will think he clicked on the wrong link.

<title> = <a href> ... et cetera.

First I'm stoked because I've hit on the perfect <h1> name for {one-particular-page}.* And then I realize it's way too long for the <title> tag-- and borderline for <a href> --so I gotta use two names.

Which is the real name? Are they all supposed to be the same? Are they all supposed to be different? Do shorter and longer forms count as the same name? Do I have to settle on either "Widgets" or "My Widgets" -- and stick with it throughout?

* This is really true. The googlebot may not care, but I love it.