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YouTube Algorithm Change Angers Publishers

10:35 am on May 29, 2018 (gmt 0)

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YouTube is experimenting with a change to its algorithm which displays publisher videos in a different sequence to chronologically, sometimes causing subscribers to wonder if there are any new videos. It's also favoring longer videos.

YouTube has shifted its focus away from the number of "views" that a video attracts to overall "watch time". Video-makers are now encouraged to produce longer videos that keep viewers on the platform for longer.

The change explains why previously short videos, such as DIY demonstrations or "how-to" tutorials, are now often dragged out over 10 minutes or more.

YouTube says it's a test to a small audience, but it doesn't seem so small judging by the angst on social media.

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