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At the National Association of Broadcasters (NAB) Show 2008 in Las Vegas this week, Adobe will announce a joint initiative to develop a specification that it hopes will eventually lead to a file format for higher image quality.
The effort is called CinemaDNG, named after the DNG (Digital Negative) raw digital still image format designed by Adobe. The company is working with others in the industry including camera makers and software developers, said Simon Hayhurst, senior product manager for dynamic media at Adobe.
The group's hope is to have a specification ready sometime this year and to submit it to a standards body to encourage broader industry adoption, he said.