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Britons are early technology adopters who have embraced smartphones more rapidly than other nations and spend more online than any other European country, according to research from Ofcom.
The communications regulator said that the UK was near or at the front of almost all the basic categories it studied, including percentage of broadband users, adoption of new TV technologies, use of social networking, smartphone and mobile internet take-up, and use of laptops rather than desktop computers to access the net.
Italy has the highest take-up of smartphones among European countries with 26 subscribers for every 100 people, followed by Spain (21) and the UK (18). However, Britain is seeing the fastest rise in consumers likely to subscribe to high-end handsets such as the iPhone, with 61% growth in the market for high-value subscribers, compared with Spain with just 4% growth.