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Microsoft To Court UK Ad Agencies After Bing Launch

11:49 am on Jun 3, 2009 (gmt 0)

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Microsoft To Court UK Ad Agencies After Bing Launch [nma.co.uk]
Microsoft is to launch a high-profile UK agency and advertiser roadshow to convince brands to invest in its new search platform Bing, in an attempt to claw back market share from Google.

The technology giant is flying in senior US Bing evangelists for its annual search summit in London this month to help persuade clients that Bing can reverse Microsoft’s declining influence on the search sector despite a history of false starts.


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