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E.U. Starts Legal Action Against Britain In Data Privacy Issue

   
1:38 pm on Apr 14, 2009 (gmt 0)

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E.U. Starts Legal Action Against Britain In Data Privacy Issue [uk.reuters.com]
The European Commission started legal action against Britain on Tuesday for what the EU executive called a failure to keep people's online details confidential.

EU Telecoms Commissioner Viviane Reding said the action related to how Internet service providers used Phorm technology to send subscribers tailor-made advertisements based on websites visited.

"Technologies like Internet behavioral advertising can be useful for businesses and consumers but they must be used in a way that complies with EU rules," Reding said in a statement.