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Twitter Advertising Introduces Keyword Targeting In Timelines

     
8:09 pm on Apr 17, 2013 (gmt 0)

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We're excited to roll out the newest feature on our ad platform, keyword targeting in timelines, available today in all languages and markets where Twitter Ads are supported

Available in the full Twitter Ads UI and through the Ads API, this new feature enables advertisers to reach users based on the keywords in their recent Tweets and the Tweets with which users recently engaged. This is an important new capability especially for those advertisers looking for signals of intent because it lets marketers reach users at the right moment, in the right context.Twitter Introduces Keyword Targeting In Timelines [advertising.twitter.com]
10:22 am on Apr 18, 2013 (gmt 0)

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I wonder if keyword targeting is a good thing on Twitter? Looking at some recent tweets in my feed, I actually not always see the content of the tweet described with relevant keywords.

Eg. "I just bought this sweet new awesome ride" - describing a recent car purchase"
"Check this yummi monster mountain of awesomeness" describing a recent meal".

Interesting to follow though. What's you thoughts on this?

Actually I'm wondering how many of our members use the Twitter Ad Platform?