Tens of millions of links are tweeted on Twitter each day. Wrapping these shared links helps Twitter protect users from malicious content while offering useful insights on engagement. All links submitted within tweets and direct messages, regardless of length, will eventually be wrapped with t.co.
As of October 10, 2011 the t.co URL wrapper automatically wraps all links submitted to Twitter, regardless of length. This includes so-called URLs without protocols.
4:25 pm on Oct 11, 2011 (gmt 0)
I hate the .co, .ly, etc. link shortening/wrapping. I like to see where I'm going before clicking on a link.
6:24 pm on Oct 11, 2011 (gmt 0)
The preview option is one of the reasons why I still prefer TinyURL [tinyurl.com...]
10:08 pm on Oct 11, 2011 (gmt 0)
I dislike not knowing where I'll end up too and rarely click a link. At the same time if it becomes common that all links look the same, and assuming Twitter does a good job in preventing malicious stuff, curiosity clicks may rise. It will be interesting to see the effects.
Either way, I bet Google is wishing they could tap that data. I wonder if they will attempt to resolve their previous tiff with twitter over twitter stream use.
4:24 am on Oct 12, 2011 (gmt 0)
Are they going to re-wrap links from third-party systems like bit.ly? I know a lot of people use them for tracking.
What kind of stats does Twitter offer for t.co links?
4:29 am on Oct 12, 2011 (gmt 0)
I agree with the above. I see no value in shorthand URLs unless they're being pasted in as plain text, but most everything is embedded html links so it doesn't matter how lengthy the target is. I don't click on them as a result, unless they're from a trusted source. Just another thing that everyone has bought into being such a great idea that doesn't seem to accomplish anything...
5:02 am on Oct 12, 2011 (gmt 0)
I see no value in shorthand URLs... another thing that everyone has bought into being such a great idea that doesn't seem to accomplish anything.
The "value in shorthand URLs" is that they save characters. There's a 140 character limit.
6:40 am on Oct 12, 2011 (gmt 0)
That's why you use hrefs with link text... duh...
5:24 am on Oct 13, 2011 (gmt 0)
the url must be contained within the 140 byte message.
1:05 pm on Oct 13, 2011 (gmt 0)
Erm... I'm pretty sure they've been doing this for at least a month or so.
Also, on twitter.com and in clients such as Tweetdeck, the original URL is displayed as anchor, with the t.co URL in the href.
And yes, URLs from bit.ly and tinyurl.com are also wrapped. Even URLs from is.gd, which are shorter than the t.co URL.
3:23 am on Oct 15, 2011 (gmt 0)
Branded short URLs are actually a great marketing tool.
1:09 pm on Nov 22, 2011 (gmt 0)
t.co is now in full force. And boy, do they have major issues. Yesterday, Mon, Nov 21, 2011 is when the conversion took place. All links on Twitter were t.co. Thing is, the hover (title) was not showing the destination URI so you had no idea where the link resolved to.
Just tested again this morning and it appears that some are resolving, some aren't (showing destination URI on hover). I wonder how many are going to get Rick Rolled today? I got rolled yesterday by someone testing the new t.co features.