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Twitter To Start Placing Paid Tweets In Organic Stream

     
1:06 pm on Jun 24, 2011 (gmt 0)

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Twitter To Start Placing Paid Tweets In Organic Stream [ft.com]

Twitter is looking at introducing advertisements among the short messages that users see in the most active part of the social networking service, according to people with direct knowledge of its plans.


The move to place “promoted tweets” in the main “stream” of tweets on the service is likely to be controversial with users who have seen only limited and unobtrusive marketing messages so far in Twitter’s five-year history.

Other commercial options under discussion include deals and offers similar in style to rival Groupon, which aggregates consumer demand for time-limited specific offers. It is also looking at introducing enhanced profile pages for brands and media management tools, which could allow advertisers to pre-schedule 140-character posts.
8:43 am on June 25, 2011 (gmt 0)

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the buildup is often followed by the sell out which is often followed by the sell off. Has Twitter reached phase two already?

The only thing I can think of saying to any news of "more ads" is no thanks.

Poor Google, they just spent so much effort integrating twitter feeds into their realtime product. Now it's realtime ads. I wonder what will give what with Google's anti paid link stance, they certainly won't promote another sites advertising for them.
10:17 am on June 25, 2011 (gmt 0)

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blown up internet businesses that are valued billions of dollars.. and all they are able to come up with is "promoted tweets". that all sounds so pathetic to me, it's ridiculous..

advertising as a revenue model for communication tools.. nothing learned since the new economy era, no idea. that's right, disrupt conversation by holding advertising billboards between people in chatting mode. way to go, twitter..
10:31 am on June 25, 2011 (gmt 0)

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You give it away free, first, to get users, then you start to meter it, then commercialize it... Sound familiar? That's how Bell (telephones) got started. Google took the same play book. Twitter is doing the same thing. (Also radio, TV... and none of us are old enough to remember, the first newspapers)...

The infrastructure is not free, never has been, and VC only goes so far to "hook" the noobs. At some point ROI has to be asserted else belly up.

Thumbs up, Twits...
2:39 pm on June 26, 2011 (gmt 0)

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I hope no one is surprised by this.
3:20 pm on June 26, 2011 (gmt 0)

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... what with Google's anti paid link stance, they certainly won't promote another sites advertising for them.

unless they have already agreed on a commission ;o)
7:59 am on June 27, 2011 (gmt 0)

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This is like bating to fish & catch. Free bate-eat free,then get hooked. Skype was free, then.. FB will be free for a shortwhile then one day will hook up the users with levying the charges.
5:06 pm on June 27, 2011 (gmt 0)

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I suspect the ad tolerance level of non-tech folk is quite a lot higher than that of most people here. It'll work. For a while anyway.
4:14 am on June 29, 2011 (gmt 0)

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Everything has to come to an end sometime.

Unfortunately most of the great online empires get bought out, sold out, and convert to ads.

Tis human nature it seems.

Just waiting for the day that sleep costs money unless one opts into behavioral ad personalization of dreams.
6:07 am on June 29, 2011 (gmt 0)

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Just waiting for the day that sleep costs money unless one opts into behavioral ad personalization of dreams.
Probably there already. How many get more than three hours of sleep before jumping up to check their email, RSS, site stats...
9:22 am on July 1, 2011 (gmt 0)

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PLAN B:
Pay for your "Free" Twitter account.
Suggest price? $1 per year.
9:28 am on July 1, 2011 (gmt 0)

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>$1 per year

Or 'pay as you say'... tiny payments.

They had a good free run, we've seen the astronomical stats about twitter throughput, and it'll all need paid for.