There is a competitor in my sites industry, and per various tools like Open Sit Explorer, Quicksprout, and Searchmetrics, they have an evenly amount of massive (100k+ per page) Facebook social signals (likes, shares, comments) to around 25-50 of their top pages on their site.
They have no social media presence in terms of a fan page, and they rank on the first page for almost every single keyword that is niche related.
How could it be possible to naturally have the same number of Facebook social signals to all of the your top pages?
What have they done to even accomplish this, and is it only a matter of time before Google recognizes the black hat tactics they've put in place to manipulate the search engines?
Any insight or speculation into this is appreciated.