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Online Advertiser Creates Whitelist of Sites After Facebook and Google

2:49 pm on Jun 7, 2017 (gmt 0)

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Facebook and Google's failure to satisfactorily police where ads appeared alongside fake news and unsavoury content has driven oner advertiser to draw up a whitelist of sites its ads can run on, as opposed to Facebook and Google's blacklist.
I'm sure that anyone can do this with adequate advertising budget, and in this instance, it's spending £400 million a year online.

Yes, itís a big advertiser that can afford to carry a few extra costs but it is surely right when it says algorithms, designed to carve up demographic categories, are simply not up to the job of making editorial judgements. It also seems to have little difficulty in laying down the new terms of trade to Google and Facebook.Online Advertiser Creates Whitelist of Sites After Facebook and Google Failures [theguardian.com]

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