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SEM Ideas and Queries

Some stuffs i need to know

   
5:01 am on Apr 4, 2014 (gmt 0)



Hello Guys,

I want to know how good does the landing page, adcopy and keywords should be, to achieve a good Quality Score?

Quality Score as i assume depends on no. of clicks for that ad, keyword and then you are scored. So how to go about it?

Willing to explore more about PPC such as text ads or display ads; which are better for a website which is going to start PPC from scratch?

Thanks in Advance
 

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