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Automation- good or bad?

bid automation, SEM

     
11:50 pm on Nov 7, 2013 (gmt 0)

New User

joined:Oct 9, 2013
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Hi all,

I wanted to see what everyone thought of tools that help automate online marketing, like bid management tools, reporting tools, etc etc.

Pros/cons/assumptions?

I've tried to manage campaigns by hand for years and I've also used automated tools (but that was a while back at a large agency).

Thanks!