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Best way to set up conversion

What is the most effective way for me to track conversions?



3:40 pm on Jun 12, 2012 (gmt 0)

I have a car wash business website and about 40% of my traffic comes from Google organic and about 35% from Adwords.

I am trying to figure out the best way to track my conversions.

For Adwords, I have separate landing pages set up for particular keywords/groups (they can also click through to my main site from these landers)

For organic traffic, visitors find my main site.

There are 2 ways for customers to book service, there is a 3rd party booking app on the site that they can use (which doesn't have any referrer info or allows me to set up a thank you page as a goal). So, although, I can see someone booked online, I can't tell which keyword got them to the site.

The other way is for them to call and book. When they call, I'm not able to know what keyword got them to the site, unless I ask and when I do, many customers don't remember the keyword they used to find us.

I'm at a loss on how to track a conversion. I know Adwords has a call tracking option, but I really don't want to pay any extra $ on top of the cost per click, but is that my only option?

For the booking app, I can add a custom field, should I add a field for the customer to add "how did you find us" or "which keyword did you use to find us"... or is that too much to ask when they book?

Any ideas would be great, because right now, I can go into analytics and Adwords and see what keywords generated traffic/clicks, but I don't know which ones are responsible for generating sales.

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