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Should I mention the price on Ad Title?

     
1:30 pm on Sep 13, 2010 (gmt 0)

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The product on sale is pretty value for money. But because of the generic nature of the segment, there are not too many people who will actually go searching for the product. Instead, I will have catch my audience when they are on related searches (or from Facebook ads)

In such a scenario, do you think mentioning the price will be a good idea or do you think price will deter my audience away even before they get to know what value is in store for them?

Thanks,