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Online Reputation Management Planning

online reputation, online pr, search engines

11:01 am on Jan 1, 2010 (gmt 0)

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First of all, I would like to wish everyone a prosperous new year ahead! May all of you have more success.

While management was reviewing our organic optimization structure, they were pretty much confident with how things are running especially with the rankings and conversions from organic traffic are flowing.

Now, they've asked us to build and manage an online reputation management campaign and team to address negative comments on our websites.

I understand the operation but I need some tips and advice as to where to begin and where to go in the next 3 months.

So for any warrior out there who are experts in online PR and online reputation management, please share any strategies, planning tips, tools, etc. What should be the first step, what should be my deliverable, goals, etc.