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Content creation vs link building

Let's get the IncrediBills and the like to pitch in on this one

8:04 am on Dec 31, 2007 (gmt 0)

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joined:July 11, 2005
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I was going to IM this to IncrediBill as we all know that he has been successful, and as such I respect his opinion, but his box is full. Because of this I'll open the question up to everyone.

My question is a simple one: How much time do you spend building new content vs. getting links to come in? Obviously, content is king and all that jazz, and usually I simply will write something and not really think about its SEO properties.

This works out fairly well for me.

Although, there are things I generate every so often that I would like to get traffic simply because I like my work. In that case I'll try to actively promote that particular piece, but usually don't put too much effort into it.

So, how much time do you spend bothering with this whole linking business? I find the whole thing distasteful and hate doing it; but to some extent it appears to be a necessary evil.

I suppose really my question is: Do you have any tips for getting your current content to perform better? I can only answer so many of my users questions in a given time period, and while I'm sure if I keep generating loads of responses to their inquiries I'll meet my '08 financial goals for the site(s), but it would be nice for some of the existing content to do a bit better.

Any tips?

Thanks in advance.



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