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Link or Content - Which is the boss?

     
12:30 pm on Sep 11, 2007 (gmt 0)



Hi,

Today, after we had completed a training session with our new link team, one of the senior trainees informed them that we would be having a debate on the topic "Link or Content - Which is the boss?"

As we all know and have been hearing that content is the king and link is the secondary aspect as regards to SEO, what would you guys opine on this subject in the modern SEO era. Would you go only with quality content or would you concentrate mainly on link building.

Lets share our experiences through this platform.

Anand

3:57 pm on Sep 11, 2007 (gmt 0)

WebmasterWorld Senior Member caveman is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Milk and cookies. :)

I will say however, that great links to sites with modest content can get you rankings. Not so true the other way 'round.

The flip side of course is that great content does act like a magnet for links...not good content, great content.

4:06 pm on Sep 11, 2007 (gmt 0)

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but still, you need good links to let others find your great content :)
4:10 pm on Sep 11, 2007 (gmt 0)

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From what I see links still trump all...
4:43 pm on Sep 11, 2007 (gmt 0)

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I think that content is NECESSARY but NOT SUFFICIENT.

At the beginning you need good "trusted" links.

You will realize that you rank fine in the long tail ( often in not competitive phrases); you do not need a strong link popularity campaign: everything goes in a natural way and if the content is an "excellent content" you attract good trusted links! And your ranking increases.

After few months you will begin to score fine for two keyword phrases and sometimes for a one word phrase.....

5:04 pm on Sep 11, 2007 (gmt 0)

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Content is king.
6:40 pm on Sep 11, 2007 (gmt 0)

WebmasterWorld Senior Member caveman is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Agree. The question is, how big do you want your kingdom to be. ;-) The more subjects that link to you, the greater your kingdom.

It is possible to have good content and horrible rankings.

If you can manage some great links with modest content, the truth is, you can rank pretty well.

But ultimately you need both, because sites with merely modest content will eventuallly atrophy.

6:08 pm on Sep 13, 2007 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Good website design will help overcome shortcomings in "modest" content. Not totally, but I think it helps alot. It's more difficult to overcome shortcomings in links. Pinch me, is content no longer king?

[edited by: martinibuster at 6:11 pm (utc) on Sep. 13, 2007]

6:11 pm on Sep 13, 2007 (gmt 0)

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I don't know. I am the kinda guy who drills into all my web editors heads... content .. lots more content. text text text

However, you can have the best content on the planet but with zero incoming links you will get zero traffic.

So I have to say, one without the other is useless.

[edited by: Rugles at 6:12 pm (utc) on Sep. 13, 2007]

6:21 pm on Sep 13, 2007 (gmt 0)

WebmasterWorld Senior Member henry0 is a WebmasterWorld Top Contributor of All Time 10+ Year Member




However, you can have the best content on the planet but with zero incoming links you will get zero traffic

I somehow disagree with your statement
If you supply a great content with mass appeal effect you will be organically all over the SE
and then you win...!

[edited by: henry0 at 7:05 pm (utc) on Sep. 13, 2007]

6:24 pm on Sep 13, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You need both. No answer. I love what no links can do on an old domain with lots of content. I also love links on a old domain. I like old domains, content and links.
6:26 pm on Sep 13, 2007 (gmt 0)

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I think when we talk about content we are referring to original non duplicate content.

This helps alot. However to achieve top rankings you will need both links and unique content.

6:32 pm on Sep 13, 2007 (gmt 0)

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links - no question. I mean honestly - how much content does Google have?
6:38 pm on Sep 13, 2007 (gmt 0)

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Google = Links
6:39 pm on Sep 13, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I've never ever focused on links, only on content. Listening the talk about links is like listening to the talk on health supplements - whatever you hear one day by a bunch of experts is bound to be discredited the next day by another bunch of experts.

So content is king for me. And I've done well with it. In the case of my various personal sites (most of which have very few links in), spectacularly well.

6:42 pm on Sep 13, 2007 (gmt 0)

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I've designed a site for a client with a relatively narrow niche, but full and detailed content. It only had one, maybe two links to it--and those from sites such as library or magazine websites--but within a week of active promotion (and a re-index request to Google's bots) it skyrocketed to the first position in Google for several relevant terms, and first or second in most other major search engines for the same terms.

Content is indeed king--become the best provider of content in your field, and you WILL get the rankings.

6:51 pm on Sep 13, 2007 (gmt 0)



Realistically, you need both, but useful content has more value than links do because it attracts links, so you end up with both.

What's more, high-quality content will tend to attract unsolicited organic links from trusted authority sites whose "votes" carry more weight with search engines (or at least with the #1 search engine) than recipricol links from sites like mikes-made-for-adsense.com and petes-pure-play-mortage-and-debt-consolidation-affiliate-site.com do.

7:04 pm on Sep 13, 2007 (gmt 0)

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It's easier to get decent links than it is to create great content that's so good people naturally link to it.

Google doesn't care as much about content as it does about links. As long as it isn't duplicate I don't think Google cares at all about content actually.

7:11 pm on Sep 13, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The question is, how big do you want your kingdom to be. ;-) The more subjects that link to you, the greater your kingdom.

No, that is not the question. You want cover the subject area so that you are the best source in that area. That determines the size of your kingdom. Content is king is speaking of make an investment in time and money to provide a higher quality of information for a good user experience.

7:18 pm on Sep 13, 2007 (gmt 0)

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Simple, Good content, gets good links, gets good traffic!

Like the chicken and the egg riddle, content comes first all else follows...KF

7:19 pm on Sep 13, 2007 (gmt 0)

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of course content!
without good content link are kinda useles.

and with good content links automaticly generate.

7:20 pm on Sep 13, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The chicken is king... or maybe the egg is king...? Arggh!

[en.wikipedia.org ]

7:25 pm on Sep 13, 2007 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Link or Content - Which is the boss?

Maybe.....

Short term: Links
Long term: Content

7:35 pm on Sep 13, 2007 (gmt 0)

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Content --- useful, well written, original, focused, topical, regularly updated content.
7:37 pm on Sep 13, 2007 (gmt 0)

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Content is queen.

Relevance is king.

7:42 pm on Sep 13, 2007 (gmt 0)

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Content is King

Linkage is Queen

Structure (relevance) is the ace.

7:49 pm on Sep 13, 2007 (gmt 0)

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Links are the king.

Content is the queen.

You need both for a successful reign at the top.

Plus a good naviagtional structure (the rooks).

Oh and good relevant keywords (pawns - lots of them!)

8:08 pm on Sep 13, 2007 (gmt 0)

5+ Year Member



If done properly either can be king. I can find great content at the top of the serps with few links and I can find real junk content at the top of the serps on the merit of linking.

If you're a one person outfit focus on the one that you do best and outsource the other. If you have multiple people to work on the site do both with a vengence.

8:23 pm on Sep 13, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



From what I'm seeing in the serps .. domain name is king.
8:52 pm on Sep 13, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



domain name, then links, then content
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