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Today, after we had completed a training session with our new link team, one of the senior trainees informed them that we would be having a debate on the topic "Link or Content - Which is the boss?"
As we all know and have been hearing that content is the king and link is the secondary aspect as regards to SEO, what would you guys opine on this subject in the modern SEO era. Would you go only with quality content or would you concentrate mainly on link building.
Lets share our experiences through this platform.
At the beginning you need good "trusted" links.
You will realize that you rank fine in the long tail ( often in not competitive phrases); you do not need a strong link popularity campaign: everything goes in a natural way and if the content is an "excellent content" you attract good trusted links! And your ranking increases.
After few months you will begin to score fine for two keyword phrases and sometimes for a one word phrase.....
It is possible to have good content and horrible rankings.
If you can manage some great links with modest content, the truth is, you can rank pretty well.
But ultimately you need both, because sites with merely modest content will eventuallly atrophy.
However, you can have the best content on the planet but with zero incoming links you will get zero traffic.
So I have to say, one without the other is useless.
[edited by: Rugles at 6:12 pm (utc) on Sep. 13, 2007]
However, you can have the best content on the planet but with zero incoming links you will get zero traffic
[edited by: henry0 at 7:05 pm (utc) on Sep. 13, 2007]
So content is king for me. And I've done well with it. In the case of my various personal sites (most of which have very few links in), spectacularly well.
Content is indeed king--become the best provider of content in your field, and you WILL get the rankings.
What's more, high-quality content will tend to attract unsolicited organic links from trusted authority sites whose "votes" carry more weight with search engines (or at least with the #1 search engine) than recipricol links from sites like mikes-made-for-adsense.com and petes-pure-play-mortage-and-debt-consolidation-affiliate-site.com do.
The question is, how big do you want your kingdom to be. ;-) The more subjects that link to you, the greater your kingdom.
No, that is not the question. You want cover the subject area so that you are the best source in that area. That determines the size of your kingdom. Content is king is speaking of make an investment in time and money to provide a higher quality of information for a good user experience.
If you're a one person outfit focus on the one that you do best and outsource the other. If you have multiple people to work on the site do both with a vengence.