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To quote Google "no evil" and "white text on white bg" tricks please.
> I suggest tips only first and discussions can follow later (Right after we reach 0 :) )
100. Use the H1, H2 and H3 tags for what they are meant to be. Use H1 tag once on the page, H2 for a few of the sub headers, and H3 for less important titles.
This is not the best tip, but hey
99 - anyone?
Unfortunately what may be good for users may not be good for SE's.
Note that I said "page," not "site." Each page should have a unique and accurate title and description.
You can rank #1 in all search engines for all your keywords, but if the user doesn't know how to take action for what they want, your serp placement is absolutely useless.
One of my sites just had a hard to find call to action, and once we fixed that and made it uniform/apparent on every page and fixed the problem from no matter what page they came in on, we saw TREMENDOUS improvement in results ($$$).
...and idolw said...
84. links links links
Often the same thing, but sometimes they conflict. For example use of Alt or Title attributes may be good for Usability, but if overdone, especially on a page with relatively little text, may appear suspiciously like spamming to a SE.
82. give the clients the possibility to pay on-line.
81. When you offer the possibility to pay on-line, be sure to use https...
80. have a "verisign" os similar certificate
79. Do not forget to offer other payment options giving details ( bank account number etc. )
78. Show your contact details.
77. Have a clear "button" where clients can take an action
For instance, it has been proposed that the less targeted the page, the more likely a user will click on an ad.
Do you want to optimize a page for exactly what the page is about? (Which if the subject is rarely searched for might result in the page going in Google's supplementary index.) Or a broader category which may have better results?
[edited by: jatar_k at 10:17 pm (utc) on Aug. 24, 2007]
[edit reason] fixed link [/edit]
73. Ensure keywords used in titles, meta descriptions, and meta keywords actually appear on the page and in significant numbers.
72. Use meta keywords tags, but with a few well-chosen keywords.
71. Avoid doing anything that can accidentally trip a filter.
70. Decide which SE you are optimizing for.
69. Check that what you think you have done = what you have actually done.
For example you optimize a page for certain keywords, but a keyword checker may show that it is optimized primarily for something else because other keywords are being picked up from index links, nav bars, title tags, or alt tags.
I've never seen anyone offer conclusive evidence that one is more effective than the other with respect to SEO
Browsers allow for bad html code, SE spiders are a different beast. I liken a webmaster putting a html page that doesn't validate on the internet with the intent of SEO is like a application programmer releasing a software package that doesn't compile!