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WebmasterWorld Newsletter | September 2017

WebmasterWorld Newsletter
It's been a mixed month for SERPs watchers. There's been more activity in September and many members continue to report mixed fortunes in traffic and SERPs positioning. HTTPS is still a hot topic, and many members are not finding the switch goes as smoothly as others, so it's worth looking at our threads on the topic as you make the changes. Google AdSense always attracts discussion, especially when Google devises a tool, the Ad Balance Slider, and then it goes away. We've been watching the developments on this for quite a while, and Google's spokesperson chips in occasionally confirming updates to the AdSense tool.

Once again, we have some great topics for beginners, so do drop into the New to Web Development forum.

There's several security alerts and vulnerabilities, as usual, and it seems we'll be reporting on this each and every month.

Get access to the WebmasterWorld free SEO/SEM tools by following the links in this newsletter.

Without more ado, here are some of the hot topics this month. Join the discussions and learn more in the forums.

We're Feeling Lucky
Jim and Neil

Here are some of WebmasterWorld's Hottest Discussions and News this month.

Google Updates and SERP Changes - September 2017
WebmasterWorld's monthly look at Google's SERPs changes for September.

Google Updates and SERP Changes - August 2017
WebmasterWorld's monthly look at Google's SERPs changes for August.

Be HTTPs by October or Chrome will show "not secure" flag
This was first announced in April and now Google is reminding http webmasters that October is quickly approaching.

Google's Gary Illyes says you can't know which links are "deemed critical"
Google's Gary Illyes was responding to a question about links.

Google AdSense User First Beta Program
WebmasterWorld Members discuss the Google AdSense User First beta program and invites.

New Google Street View Cameras With Better Resolution
Google is rolling out new street view cameras to capture better street imagery so you’d better clean up your street signs.

Brand or Audience First?
Do you develop for your brand or audience first? WebmasterWorld Members review the options and presents ideas.

Google May Open Up its Ad Space to Competitors
Google has offered to open its ad system to allow rivals to bid against Google to display products above its SERPs.

Apple Switches Default Search From Bing to Google for Siri Web Search
In another win for Google, Apple has just said it is switching from Bing to Google for Siri web searches.

Google Adwords Updating Terms and Conditions
Google is making some significant changes to the Adwords Terms and Conditions which gives Google a bit more protection.

W3C Publishes EME (Encrypted Media Extensions) as Recommendation
The W3C has just published EME (Encrypted Media Extensions) as a W3C recommendation. It would enable a plugin-free playback of encrypted media in web browsers.

AWS Now to Start Charging Users By The Second
Good news: AWS has announced it'll start charging users by the second from October 2, 2017, instead of by the hour.

Microsoft and Amazon Collaborate over Cortana and Alexa
Microsoft has said it's collaborating with Amazon over Alexa and Cortana.

Chrome 66 To Remove Trust For Symantec-issued Certificates Pre June 2016
Google has now explained the time line so that webmasters can arrange for a certificate from any trusted authority recognized by Chrome 66.

Bluetooth Vulnerability, BlueBorne, Allows Wireless Penetration of Billions of Devices
Eight new vulnerabilities allow attackers to take over bluetooth devices that are switched on.

Apple Ad Blocking Has Upset the Industry
Intelligent tracking prevention in iOS 11 has the ad industry upset.

Adware Spreads Via Social Engineering: Facebook Messenger
Best to be wary of links in Messenger.

Android Banking Trojan Developers May Have Found a Way Past Google Play Security
There's a report that a banking trojan may have a way past Google Play security via a seemingly benign game.

Spambot Harvests 711 million e-mail Addresses to Send Through Legitimate SMTP Servers
Large scale malware operation harvests and exposes 711 million email and user details.

Facebook Ad Metrics Questioned by Analyst
Facebook's ad metrics are being questioned by an analyst and suggests third party verification may be the way forward

LinkedIn Native Advertising Launches Audience Network
LinkedIn has launched its native advertising network, LinkedIn Audience Network, jumping on the bandwagon of others.

Security Breach at Equifax May Affect 143 Million
This is a huge and potentially damaging breach and the impact could go on for many years. There could be Social Security numbers, birth dates and addresses stolen.

EU Copyright Proposals are a Concern for European Digital Rights Groups
Copyright remains in flux worldwide, but especially in the EU.

Google Tests Index Coverage Data Export in Search Console
A new beta test from Google will allow index coverage data export from the Search Console.

Apple Safari in MacOS High Sierra Collects Browsing Data
Browsing data is now being collected in Apple's latest Safari browser with the High Sierra MacOS.

Google to Automate Refunds for "Invalid Traffic" up to 30-days After Billing
Google is to further automate refunds for "invalid traffic" detected up to 30-days after monthly billing.

JavaScript Injection Mining Crypto Currency From CBS' Showtime Site
It appears a JavaScript injection into a major site was to mine cryptocurrency.

September 2017 AdSense Earnings & Observations
WebmasterWorld's monthly look at Google AdSense performance and changes for September.

Latest News on Google's Ad Balance Slider
We're keeping an eye on the latest news about Google's Ad Balance Slider. One minute it's back, the next it's gone.

Google Pays $1.1 billion for HTC's Engineering and Design Teams
Google is acquiring some of HTC's intellectual property and its engineering and design teams for $1.1 billion

Bing Object Detection For Visual Search Functionality Improved
Bing's visual search object detection gets an update so that you can now simply click on a hotspot in an image.

MacOS High Sierra Zero Day Vulnerability
A zero day exploit was just announced for the MacOS High Sierra which allows theft of passwords in plain text from an unsigned app, without entering a password.

Bing Releases Maps Spatial Data Services Toolkit for Developers to Open Source
Bing Maps .NET Spatial Data Services Toolkit is now released in Github.

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