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WebmasterWorld Newsletter | August 2015
WebmasterWorld Newsletter
Google Penguin 4.0 real-time has finally been announced by Google, yet the observations indicate it was in testing, or running well before the announcement. WebmasterWorld Members were discussing the roller-coaster ride in the SERPs, along with a massive spike in crawling, and even the crawl errors. Google isnít calling it 4.0 as itís now baked in to its algo, but we thought it deserved to be given a reference point, in our opinion. Of course, now itís in the algo weíre unlikely to hear from Google on any further updates to Penguin. Diagnosing Penguin penalties should still be possible, even if itís become more difficult, and itís just as important to know the backlink profile to your site, and links to any individual pages. Take a look though our threads on all these topics in this monthís newsletter and letís hear your observations on Penguin 4.0 real-time.

Google AMP is in the news again with as many as 600 million AMP pages in Googleís SERPs. The pages will have their own AMP logo, although Google says it wonít affect the ranking.

Bing says itís been working on enhancing autocomplete, and two sectors are already getting the treatment. Itís clear that this technology is likely to become more prevalent and we may see more of the intelligent autocomplete rolling out for other sectors.

I find it ironic that an ad block business announced itís rolling out an advertising exchange program for advertisers to get to people that use the ad blocker. What a world, eh!

There are many other educational threads in the last month, including whether webmasters ought to have a unique IP for HTTPS sites., how to calculate ROI based on true lead value or quality. You may want to learn from an interesting thread on link building mistakes newbies and professionals make every day.

Thatís a quick summary for this month. Join the WebmasterWorld community and keep up-to-date with the news and topical discussions by following WebmasterWorld on Twitter, Facebook, and Google Plus, and to use our RSS feed and home page for the hottest topics.

We're Feeling Lucky
Jim and Neil

Here are some of WebmasterWorld's Hottest Discussions and News this month.
Google Updates and SERP Changes - September 2016

Google Updates and SERP Changes - August 2016

Google Penguin 4.0 Confirmation, is Now Part of Core Algorithm, and Realtime

Massive Jumps in GSC Legacy Crawl Errors

Google wants to put an end to pop-over ads

Google: Spammy Widget Links Violate its Webmaster Guidelines

Adsense 3 ads limit lifted?

How do you calculate ROI based on true lead value or quality?

Link Building Mistakes of the Professionals and Newbies

Opera says its service for syncing web browser data was hacked

Apple Ordered by EU to Repay $14.5 Billion in Irish Tax Breaks

Facebook Wants Advertisers to Improve Their Sites for Mobile Users

Apple to Remove Abandoned Apps, and New App Names Limited to 50 Characters

Google Tests "Shop the Look" For Mobile

Google Chrome Will Mark HTTP Sites Transmitting Passwords or Credit Cards as Non Secure

Twitter Changes What Counts in 140 Characters, Making Longer Tweets Possible

Ad Exchange Launched by Ad Block Company

Facebook Messenger to Allow Messages with Payments

Facebook and Google in Coalition for Better Ads, Formed To Improve Consumer Experience

Does your HTTPS site need a unique IP address?

Bing Academic and Movie Search Intelligent Autocomplete

ICANN To Change Cryptographic Key Pairs For The First Time

Yahoo Confirms 500 Million Accounts Hacked

Identifying AMP Error Messages

Take control of your privacy in Windows 10

Google Announces Chat App, Allo

Google Tips on Moving Pages to AMP

Google API Services User Data Policy Updated

Report: Twitter Bid May Come From Google, or Salesforce

DDoS Attack May Have Come From Internet of Things

Google Celebrates 18th Birthday


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