Google Penguin 4.0 real-time has finally been announced by Google, yet the observations indicate it was in testing, or running well before the announcement. WebmasterWorld Members were discussing the roller-coaster ride in the SERPs, along with a massive spike in crawling, and even the crawl errors. Google isnít calling it 4.0 as itís now baked in to its algo, but we thought it deserved to be given a reference point, in our opinion. Of course, now itís in the algo weíre unlikely to hear from Google on any further updates to Penguin. Diagnosing Penguin penalties should still be possible, even if itís become more difficult, and itís just as important to know the backlink profile to your site, and links to any individual pages. Take a look though our threads on all these topics in this monthís newsletter and letís hear your observations on Penguin 4.0 real-time.
Google AMP is in the news again with as many as 600 million AMP pages in Googleís SERPs. The pages will have their own AMP logo, although Google says it wonít affect the ranking.
Bing says itís been working on enhancing autocomplete, and two sectors are already getting the treatment. Itís clear that this technology is likely to become more prevalent and we may see more of the intelligent autocomplete rolling out for other sectors.
I find it ironic that an ad block business announced itís rolling out an advertising exchange program for advertisers to get to people that use the ad blocker. What a world, eh!
There are many other educational threads in the last month, including whether webmasters ought to have a unique IP for HTTPS sites., how to calculate ROI based on true lead value or quality. You may want to learn from an interesting thread on link building mistakes newbies and professionals make every day.
Thatís a quick summary for this month. Join the WebmasterWorld community and keep up-to-date with the news and topical discussions by following WebmasterWorld on Twitter, Facebook, and Google Plus, and to use our RSS feed and home page for the hottest topics.
We're Feeling Lucky
Jim and Neil
Here are some of WebmasterWorld's Hottest Discussions and News this month.
Google Updates and SERP Changes - September 2016
Google Updates and SERP Changes - August 2016
Google Penguin 4.0 Confirmation, is Now Part of Core Algorithm, and Realtime
Massive Jumps in GSC Legacy Crawl Errors
Google wants to put an end to pop-over ads
Google: Spammy Widget Links Violate its Webmaster Guidelines
Adsense 3 ads limit lifted?
How do you calculate ROI based on true lead value or quality?
Link Building Mistakes of the Professionals and Newbies
Opera says its service for syncing web browser data was hacked
Apple Ordered by EU to Repay $14.5 Billion in Irish Tax Breaks
Facebook Wants Advertisers to Improve Their Sites for Mobile Users
Apple to Remove Abandoned Apps, and New App Names Limited to 50 Characters
Google Tests "Shop the Look" For Mobile
Google Chrome Will Mark HTTP Sites Transmitting Passwords or Credit Cards as Non Secure
Twitter Changes What Counts in 140 Characters, Making Longer Tweets Possible
Ad Exchange Launched by Ad Block Company
Facebook Messenger to Allow Messages with Payments
Facebook and Google in Coalition for Better Ads, Formed To Improve Consumer Experience
Does your HTTPS site need a unique IP address?
Bing Academic and Movie Search Intelligent Autocomplete
ICANN To Change Cryptographic Key Pairs For The First Time
Yahoo Confirms 500 Million Accounts Hacked
Identifying AMP Error Messages
Take control of your privacy in Windows 10
Google Announces Chat App, Allo
Google Tips on Moving Pages to AMP
Google API Services User Data Policy Updated
Report: Twitter Bid May Come From Google, or Salesforce
DDoS Attack May Have Come From Internet of Things
Google Celebrates 18th Birthday
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