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WebmasterWorld Newsletter | September 2014

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WebmasterWorld Newsletter

Welcome to the September edition of WebmasterWorld's Monthly e-mail.

Since our last newsletter, the news that Google's Authorship was to be removed from the SERPs was not entirely unexpected, but was discussed in depth at WebmasterWorld. However, some people are slightly confused by what this means. Just because Google has removed it from the SERPs does not mean it's gone entirely. Authorship is likely to remain a ranking signal for Google, so it's still a valuable tool in the arsenal. Some might call it Author Rank.

Google's updates appear to be merging into one long dance, with reports coming in of SERPs swinging about almost every day. What we're watching closely for is the next Penguin update, and it seems we will have to wait for an algorithm refresh before we'll see recovery for some. However, Panda updates have been more regular, and as we write this there's a Panda update rolling out, dubbed 4.1, along with Google hitting more and more link networks.

What to look out for, perhaps before the next newsletter, is a possible new Google Penguin update which may affect the SERPs far more significantly, with the hope that those hit by previous Penguin slaps will see a recovery.

Bing has continued to give us further insights into how it evaluates sites, so don't miss those threads for reminders and ideas.

In other news, we have continued to develop our new home page with additional features to help you find the topics of interest. We've also upgraded the WebmasterWorld Profiles making it easier for you to find information about the membership. If you're a developer looking for work it'd be worth your while making sure you have all your details up-to-date.

We're Feeling Lucky,
Jim and Neil

Here are some of WebmasterWorld's Hottest Discussions this month.

Panda 4.1 came out today! Forum discussion here.

Google Updates and SERP Changes - September 2014

Google Authorship in SERPs Dropped

Google Confirms Penguin Recovery Requires Algorithm Refresh

Using Excel to Analyse Bots

Google Manual Ban For Unnatural Links Rescinded

.COM Growth Slows in 2014

Report: Amazon To Launch Google AdWords Competitor, With AdSense?

Facebook To Clamp Down On Click Bait In News Feed

The Best Way To Deal With Blunt Force Attacks On WordPress Login Screen

Twitter Rolls Out Tweet Analytics Dashboard to All

Migration to HTTPS May Cause A Drop In Google AdSense Earnings

Google is Developing a New "Knowledge Vault"

Defining What Makes a Backlink Bad or of Value

Google AdWords Rolls Out Callout Extensions Allowing Additional Text In Search Ads

Google Testing Domain Clustering In SERPs

Bing: URL Keyword Stuffing and Detection

Microsoft Previews Completely Revamped MSN.COM

Twitter Tests "Buy Button With Selected U.S. Partners

Apple Moves Into Mobile Payments With Apple Pay

Google May Show Ad Extensions On Mobiles Instead of Second Line of Ad Text

Google Webmaster Tools API Updated

Google Now Showing Structured Snippets In SERPs

U.S. Government Threatened Yahoo With $250,000 per day Fine If It Didn't Release Data

How to Deal With Malicious Or Misleading Google AdSense 3rd Party Ads on Android

Google Direct Answers (Answer Box) Uses Forum Post As Content Source

Apple's Tim Cook On User Privacy: Takes a Swipe at "Competitors"

New F.T.C. Trade Rules Aimed At Speeding Up Goods Shipments

Google Sitelinks Search Box Now Taking You Straight To a Site's Own Search Pages

Alibaba Shares Soar on First Day Trading, Surpassing Facebook

Amazon Beats Google to .buy TLD For $4.6 Million

Facebook Tweaks Newsfeed Algo To Show More Timely Stories from Friends and Pages

Bing Ads Announces Campaign Planner

Google Extends Local Inventory AdWords To UK, France, Germany, Japan and Australia

 

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