Yes, there were changes to Google SERPs in May, and if you want to find out what changed, it’s reported in our Google Updates and SERPs Changes thread. Are you one of the many thousands of webmasters still waiting on Penguin 4.0? Google has still not updated Penguin, despite promises by Google of an update to come early in 2016. We also know that Google is wanting to automate as much as possible of it into the algorithm so that it’ll eliminate the announcements and changes involved in a Google SERPs dance. Despite all that, we saw signs of some possible Penguin changes and updates during May, but then, perhaps not. It may simply have been a test, and if so, it’s yet to roll out further.
One of the big changes we saw over recent weeks was Google’s SERPs interface, and it’s now becoming clear how that is folding in to the forthcoming changes. For example, with the wider display in the SERPs, with AdWords appearing in the top and bottom, and no longer at the side, you will see that Google has increased the number of pixels to allow longer page titles. In addition, the SERPs will now work better across mobile through to desktop.
In May the mobile SERPs were updated, and we’re reporting those in our threads on the topic. Our Members would like to know how you’ve benefitted by the latest updates to mobile SERPs.
One other topic was the redesign of AdWords that we covered last month. Google made some announcements and you can pick up on those in our thread, New Google AdWords Summary and Innovations Coming In 2016.
Since our April newsletter, our news and discussions have covered many of the hottest topics relevant to webmasters and online marketers. If you’d like to know more, here are a couple of the topics we covered: The Legacy of Spinning Articles and Getty Images Files E.U. Complaint Against Google for Enabling Image Piracy.
Join the discussions, view WebmasterWorld’s Experts Directory, and make use of our very popular, and free SEO tools.
We look forward to seeing you in the forums.
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Jim and Neil
Here are some of WebmasterWorld’s Hottest Discussions and News this month.
Google Updates and SERP Changes - May 2016
Google Updates and SERP Changes - April 2016
Google Issued the Equivalent of 490 Manual Actions per Hour in 2015
The Legacy of Spinning Articles
Getty Images Files E.U. Complaint Against Google for Enabling Image Piracy
Google to Roll Out Mobile SERPs Update, in May, Increasing Mobile Ranking Signal
Google Adds Rich Cards Search Result Format
New Google AdWords Summary of Innovations Coming in 2016
Microsoft forces users into Bing with Cortana, Edge browser in Windows
AdSense Page Level Ads is a Major Addition to Ad Formats
Google Testing Black Links in SERPs
Specific Page Backlinks From Other Site Credits Pages
ImageMagick Vulnerabilities Put Many Websites at Risk
Google Blogspot Now HTTPS by Default to all Blogs
New Google Referrer: com.google.android.googlequicksearchbox For Search Apps
Twitter to Exclude Photos and URLs From 140-Character Limit
Google Releases Firebase Analytics For Mobile Apps
Report: 117 million LinkedIn Account Emails and Passwords Leaked Online
New Google Spaces, Small Group Sharing Social App for Android and iOS
IAB Lays Out Plans on L.E.A.N. Scoring to Stem the Tide of Ad Blocking
Google AdWords to Ban Pay Day Loan Ads from July 13, 2016
Web Census Shows Top Trackers
Google's Paris Office Raided By Investigators
Microsoft Criticised for Sneaky Windows 10 Upgrade Pop-Up
May 2016 AdSense Earnings and Observations
Google U.K. Gains Access to 1.6 Million NHS Patients' Records
Google Patents a "Sticky" Coating For a Car
Google Extends Universal App Campaigns to iOS and Adds Automation
Treating two words as one in search
Google Appeals to French Court Over "right to be forgotten" Global Deletions
Microsoft is Building a Bing Assistant Bot
Court Rules Google Must Face Trial Over Site Removals From SERPs
Google Says It'll Bring Password-Free Logins to Android Apps
Facebook Responds Over Trending Topics Allegations of Bias