Welcome to the April edition of WebmasterWorld's Monthly e-mail.
This month appears to have a mobile-friendly focus. No surprise, really, as, it's here, Google's much anticipated smartphone/mobile update April 21, which, as we'd predicted, has started to shake up the smartphone SERPs and impact site traffic.
We have several discussion this month on the mobile topic, and your participation will help us to assess the impact on the SERPs and, of course, the traffic. For many SERPs searches it appears there are lots of missing mobile-friendly sites. Obviously, you can still update your site and make it mobile friendly as there's no cut-off. On that subject, we've discussed how much time is involved to get a site to appear in Google's SERPs with the "mobile friendly" tag. Continuing the mobile issue, we've also been debating the alternatives to making a site responsive, and whether a dedicated mobile site is preferred.
Of course, Google Panda and Penguin remain topics of discussion and observation, and we continue to discuss this in the forums, along with some additional information to help webmasters overcome a hit from Google's black and white penalties.
Don't forget Bing, too, as it's also going through the mobile friendly labelling of its SERPs.
There is plenty of other webmaster news and educational topics in the forums this month, so it's not all Google.
Just a quick update on WebmasterWorld. Our public beta continues to be popular with our members, so if you haven't yet tried it, get on over there and log in. We're getting close to launch, and you may get another message from us very shortly as we move from public beta to going live. How to get the public beta: Log on to WebmasterWorld and see the latest "announcement" in the top menu. As ever, we really do welcome your feedback.
We're Feeling Lucky
Jim and Neil
Here are some of WebmasterWorld's Hottest Discussions and News this month.
Google Updates and SERP Changes - April 2015
Google Mobile Algo to be Bigger Than Panda or Penguin
Google Mobile Algo Roll-Out April 21, 2015
How Soon For a New Responsive Site to Appear in Google SERPs Showing "Mobile Friendly"
2012 FTC Antitrust Probe Into Google: Documents Exposed Reveal "real harm to consumers and to innovation"
Responsive Web Design vs. Alternatives: The Great Debate
Bing Now Labelling "Mobile Friendly" Sites In SERPs
Google Switches Mobile Search To Show Real-World Names
Pinterest "Pinnability" Machine Learning For Home Feed Relevance
Facebook In Talks Over Hosting News Sites' Content
Twitter Introduces "Periscope" Video Streaming
Google AdWords Extends Product Ratings To UK, France and Germany
Google Loses Appeal To Stop Apple Safari Users Suing Over Privacy
comScore: Bing Breaks Through 20pct US Search Share, March 2015
Yahoo and Microsoft Agree to Amend Search Partnership
Yahoo and Microsoft Search Deal Now Includes Early Termination Clause
Microsoft Releases First Windows 10 Preview with "Spartan" Browser
eCommerce and Google's SERPs
Europe Ready to File Anti-Trust Charges Against Google
Europe "Statement of Objections": Antitrust Charges Against Google
Microsoft Confirms Its Future Browsers Will Not Have Do Not Track as Standard
ICANN Proposal to Release New Country and Territory Domains
Report Says Facebook is Tracking All Site Visitors, Violating EU Law
Facebook launches Messenger for web browsers
LinkedIn Acquires Lynda.com For $1.5 Billion
April First Fun Spawns a State of Google Search Discussion
New Googlebot IPs Whitelist Error, and Site Loses Rankings
Pew Internet Survey: Teens, Social Media and Technology Overview, 2015
Facebook: Mark Zuckerberg's Internet.org Project Under Fire
Twitter Re-Enables Direct Messages Option From Non-Followers
Facebook tweaks News Feed to show more status updates from friends
WebmasterWorld Beta Bugs and Comments
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