Google SERPs watchers were hoping for the usual quiet holiday period, but, the SERPs were anything but quiet. There was a lot going on, and our December update thread seems to indicate certain pressure on sectors, and updates to what some suggest may be related to featured snippets. Some even indicated a roll-back of the tweaks. Take a look at our update threads for the latest news and history of when a particular change took place.
Featured Snippets is one of the topics webmasters and SEOs should be monitoring, and we have a thread on the topic covering the recent updates.
Of course, there were the usual hacks and security issues, even if it was classed as a holiday time they wonít stop coming.
Many of you use the free SEO and webmaster tools on the WebmasterWorld site, and you can follow the links in this newsletter, or go to the site and follows the links for all the free tools.
Letís look at some of the important discussion topics during December in the WebmasterWorld community.
Brett and Neil
Here are some of WebmasterWorld's Hottest Discussions and News this month.
Google Updates and SERP Changes - December 2017
WebmasterWorld's monthly look at Google's SERPs changes for December.
Google Updates and SERP Changes - November 2017
WebmasterWorld's monthly look at Google's SERPs changes for September.
Google Add Expanded Features Snippets, Knowledge Panel Updates and Suggested Content
Google has made a number of updates to Featured Snippets, and has updated the Knowledge Panel, along with suggested content on search topics.
Bing Adds Intelligent Search, Powered by AI
Bing has announced new AI-powered features making it more interactive.
Google Warns About Event Markup Abuse May Result in Manual Action
Google has warned marketers over misuse of Event markup, and may risk manual action.
Are You Ready For Google's Mobile First Indexing
Mobile First indexing is a real thing, now: Make sure your site is ready by following these tips."
Google Chrome Starts Blocking Ads Not Complying With Coalition for Better Ads, Feb 15, 2018
Google Chrome will start removing "failing" status ads that don't comply with the Coalition for Better Ads Guidelines.
Blog Bribes and Search Engine Penalties
The topic of paying for content has arisen again, with some strong accusations and denials.
Google Will Eventually Stop Following Links on Noindex Pages
Google will eventually stop following links from a page that has noindex on it.
Social Media is "ripping apart the social fabric of how society works"
"I think we have created tools that are ripping apart the social fabric of how society works,"
Tool To Check How Your Site Performs from China
WebmasterWorld Members discuss a tool to check how a site looks from China.
ROBOT Website Exploit is Back, After 19 Years
Websites are vulnerable to a crypto exploit, called ROBOT, which was originally discovered way back in 1998.
Twitter Adds "Threads" Feature for Tweetstorms
It's a far more elegant way of making multi-threaded messages.
Facebook Clamps Down on "Engagement Bait"
Posts and pages that use tag baiting and comment baiting will now be demoted by Facebook.
Apple Fixes MacOS High Sierra Bug Which Allows Logins Without Passwords
It seems you can log in to the latest software with the password, root.
U.S. F.C.C. Repeals Net Neutrality Rules
Itís not over yet!
Oath and Mozilla Sue and Countersue Over Yahoo Search Deal
Mozilla removed Yahoo as default search provider, resulting in a lawsuit by Oath.
Apple Acquires Music Recognition Service, Shazam
Shazam was estimated to be worth $1 Billion in January of 2015.
Eric Schmidt is Stepping Down From Alphabet
Eric Schmidt is stepping down in January from his role as executive chairman of Alphabet.
For WebmasterWorld Supporters and Pro Members
Review My Site (Subscription required)