Welcome to the December edition of WebmasterWorld's Monthly e-mail.
In the past few weeks, since our last newsletter, WebmasterWorld Members have been closely monitoring Google's SERPs and updates and many were surprised by the swings we've been seeing, especially at a time when stability in the SERPs is welcomed.
For us to better analyse the SERPs changes I'd encourage your participation in our update threads monitoring the SERPs and the Google Penguin 3 thread. You'll find the threads linked in this newsletter.
One topic we posted first this month that's caused a great deal of discussion is the proposal that Google Chrome browser marks HTTP sites as "non secure." If this proposal is adopted, the vast majority of sites are going to look risky in the eyes of the average surfer, and it may hide or confuse the surfer if there is a true problem with malware. This could end up with sites losing traffic for no valid reason. As you can imagine, it's a hot topic, even if it's only a proposal.
Some of the other topics on WebmasterWorld this month include Bing's explanation of site and content quality being a factor in ranking. Flickr is likely to sell users photographs for profit, with the user getting no financial return. As you can imagine, it has started a debate over Creative Commons Licensing, and the ethics of selling picture creators' imagery.
An advertising topic that caught my eye was a survey, carried out by Google, that revealed that a staggering 56% of ad impressions are not seen by users. This shows that there can be quite a disconnect between ad impressions and viewable impressions. These might mean your ads remaining unseen. Find out what you can do about it and help improve your ROI by joining our thread on the topic.
This being the final newsletter of 2014 and I'd like to take this opportunity thanking you for participating at WebmasterWorld, and wishing you and your family a very healthy, happy and Prosperous 2015. Happy New Year, Feliz Año Nuevo, Kali Xronia, Bonne Année, Ein Gutes Neues Jahr!
We're Feeling Lucky
Jim and Neil
Here are some of WebmasterWorld's Hottest Discussions this month.
Google Updates and SERP Changes - December 2014
Google's Penguin 3.0 Continues To Roll Out
US Court Rules Google Can Arrange Its SERPs As It Likes
Google Proposes Chrome Browser Marks HTTP Site it Shows as Non Secure
Google Survey: 56 pct of All Ad Impressions Are Not Seen
2015 - Emerging Trends in Search
Facebook To Significantly Reduce Promotional Content in The News Feed From January 2015
Flickr's Selling Your Photos, and You May Not See Any Revenue
How Content Quality Is Used By Bing in SERPs Ranking
Google News To Close In Spain
Google Mobile SERPs Tells Uses When a Site is Mobile Frendly
Google Experiments With "Contributor" "An Additional Way Of Funding" Web Sites
Facebook Adds New Tools For Publishers
SoakSoak Malware Cripples Compromised WordPress Installs
Yahoo Now Firefox Default Search Engine for U.S.
Facebook Drops Microsoft Bing Web Search Results
Turla Malware Now Affects Linux Systems
ICANN Investigates "Spear Phishing" Attack After Obtaining Admin Access To Files in CZDS
Twitter Now Indexes Every Public Tweet Since 2006
Multiple Banned AdSense Users Suing Google Alleging Fraud
New EU VAT Rules 1 Jan 2015 #VATMOSS #VATMESS #EUVAT
Make The Web HTTPS: Let's Encrypt Project, Launching Summer 2015
Google: Tabbed, onLoad, or Hidden Content No Longer Indexed
Bing's Homepage Goes HD
EU Considers Resolutions To Split Up Google's Operations
EU Votes To Split Up Google's Services
Mozilla to add One-Click Searches To Firefox
Yandex Releases a New Alpha Version of its Browser
Twitter Offers Its App Install Analytics, Answers, For Free
Report: Facebook Is Working on a Business and Work-Related Collaboration
Twitter Introduces "Offers": Electronic Discount Redemption System
ITU 2014 Report: 3 Billion People Using Internet
Report: Microsoft's Bing and Yahoo Pitching For Apple's Safari Browser Default Search
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