The usual rollercoaster in the Google SERPs shows that volatility is pretty much a permanent feature these days. Two recent swings this month seem to have been preceded by several on October. Wow, donít we want it to settle! As for the U.S. Thanksgiving holiday period, it can often show significant swings in traffic, depending upon your market sector, so itís not always the best time to measure traffic and conversions, unless, of course, youíre an ecommerce business. Check out our update threads to find out more. Donít miss our threads on the effect of the Google mobile first index.
How does the E.U.ís GDPR affect your business, and do you even know what it is? If you are in Europe, or are selling and marketing to E.U. citizens, thereís some catching up to do. Read our thread on the topic of GDPR, throwing some light onto the subject, which comes into full force in May 2018.
Take a look through the WebmasterWorld Resources on the site which many marketers and webmasters find valuable, and you can get access to the WebmasterWorld free SEO/SEM tools by following the links in this newsletter.
Without more fanfare, hereís this monthís hot topics and discussions in the WebmasterWorld community.
We're Feeling Lucky
Brett, Neil and Jim
Google Updates and SERP Changes - November 2017
WebmasterWorld's monthly look at Google's SERPs changes for September.
Google Updates and SERP Changes - October 2017
WebmasterWorld's monthly look at Google's SERPs changes for October.
Google Mobile First index rolling out slowly/ being tested for some sites
Google says the mobile first index is rolling out slowly and is going well. WebmasterWorld Members make observations and discuss the effects.
Voyaging Outside the Google Box
WebmasterWorld Members look beyond Google, and discuss technologies that will give sites the competitive advantage.
Google Now Serves Country-Specific Domain SERPs Based on Location
Choice of country service is no longer indicated by domain. Now, by default, users will be served the country service that corresponds to the users' location.
The Rise, Fall and Resurrection of Exact Match Domains (EMDs)
"It ain't over 'til it's over and the value of EMDs doesn't reside only in the ephemera of weighting of "words in domains" in search engine ranking signals."
Google Says AMP Pages Must Have Close Content Parity or Receive Manual Action Message
Google has said from February 1, 2018, AMP pages must have close content parity to comparable to the original canonical page content.
Twitter Rolls Out Tweet Capability to 280 Characters
Twitter's test of 280 characters shows it wasn't over-used, and it's now rolling it out to all.
Google Adds Trust Project Labelling
Google is adding Trust Project labelling for newsrooms to add to their content
Firefox 57 Quantum Released
Mozilla claim it's twice as fast as its browser of six month ago.
EU GDPR (General Data Protection Regulation) and Analytics cookies
The new General Data Protection Regulation or GDPR is meant to protect the privacy, but it looks like it could be a nightmare for webmasters whose sites have dealings with citizens of the EU.
Twitter Working on New Authentication and Verification Program
It's reviewing the current system and also verifications, so even if you are verified today, that status may be removed.
E.U. Ends "Geoblocking" of Ecommerce Across Member States
The E.U. has reached agreement whereby consumers can buy products and services from any online business in any E.U. country.
New China Domain Law Now Much Tougher
Getting a .cn domain is now much tougher with this new law.
Beyond Backup: Preserving Your Web Data
WebmasterWorld Members discuss the options for backing up and archiving web sites and data.
Google AdWords: Wasted Spend -- Still Hurts the Most
WebmasterWorld Members discuss Google AdWords and one of the most annoying aspects, wasted spend, and what to do about it.
Google Drops Access to Travel API - Affects Major Travel Players
Google has said no new registrations are being allowed, and it's shutting off access of its QPX Express API service as of April 10, 2018.
Facebook and WhatsApp to Face EU Investigation Over Data Sharing
The regulator says it is in "non-compliance" with E.U. Laws.
U.S. Net Neutrality Under Threat
With the latest moves, Net Neutrality in the U.S is under threat.
Intel Critical Vulnerability in Desktop and Server Chipsets
Intel has said its Management Engine (ME), Server Platform Services (SPS) and Triusted Execution Engine (TXE) are all vulnerable to security flaws.
Imgur Hack 1.7 Million emails and Passwords Stolen
Imgur has said 1.7 million passwords and e-mails were stolen back in 2014, and it went unnoticed until Thursday last week.
Matt Cutts Complains About Google SERPs, Google Rep, Danny Sullivan Replies
AWS Sumerian For Developers Building AR, VR and 3D Apps
Beyond Google SEO - is it time for a Career Change?
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