Well, that was a roller coaster of a month with Google changes and news, and we?ve got some excellent coverage of a number of important topics. Google?s Zombie traffic is getting a lot of attention from our members right now. The latest Google SERPs changes seemed to be significant for some, and that?s drawing speculation and intrigue, along with assessments as to what?s occurred. Today?s hot news is Google?s search powered by Artificial intelligence, and it?s been dubbed ?RankBrain.? You can join our threads on these topics by following the links in this newsletter.
As usual, these days, Google remains silent on the vast majority of the updates, so it?s up to the smart people that contribute to our update threads that are usually first to spot a change. Find out more in our October Google SERPs Update thread.
We?ve got some pretty hot topics for publishers as the whole ad blocking topic continues to be of concern to many. Big business is concerned, too, and even the IAB (Interactive Advertising Bureau) has finally come up with what it believes is its contribution to solving the problem: L.E.A.N.
The last couple of months we reminded you to update your profiles here at WebmasterWorld, and in the next few days we?ll be officially launching our Experts? Services section. Now?s your opportunity to update your profile if you are a business, or a programmer with skills to offer. Finally, one of our most popular sections on WebmasterWorld is the suite of excellent, free, Webmaster, SEO and social media toolset for WebmasterWorld Members. http://freetools.webmasterworld.com/
As usual, this email newsletter features only a small selection of the news and discussions in the past month, so if you want to keep up-to-date on a daily basis, make our home page your daily destination for news and information for the web professional, or follow our twitter feed for instant notification of front page and breaking news. https://www.webmasterworld.com
We look forward to seeing you in the forums!
We're Feeling Lucky
Jim and Neil
Here are some of WebmasterWorld?s Hottest Discussions and News this month.
Google Updates and SERP Changes - Oct 2015
Google Updates and SERP Changes - Sept 2015
Google Search Powered by Artificial Intelligence, RankBrain
Google Panda 4.2 Rolling Out
Google ZOMBIE Traffic Analysis and Observations
Google AdWords New "Customer Match" and "Universal App Campaigns"
Your Site Layout Might Be Killing Your User Engagement
Google Changes "First Click Free" Policy For Google News and Search
Twitter Considers a New Way to Extend the 140 Character Limit
Google May Be Building a Mobile SERPs Index
IAB Initiative to Combat Ad Blocking: L.E.A.N
Google Display Network Going 100pct Viewable
Data Transfer Pact (Safe Harbor) Between U.S. and Europe Is Ruled Invalid
Microsoft: The collapse of the US-EU Safe Harbor: Solving the new privacy Rubik?s Cube
Google Announces Accelerated Mobile Pages for Faster, Open Mobile Web
Yahoo Agrees a Deal to Serve Google Search and Ads
Google Tackles Hacked Spam in SERPs With Algo Change
Facebook Tests "Reactions," an Extensions of the Like Button
Mozilla is to Ditch All Plugins from Firefox - except Flash
Amazon Files Lawsuit Over 1,114 Fake Reviewers
Facebook Tests Shopping Feeds and Ads With "Canvas"
Calls For JPeg To Have Digital Rights Management Protection
Twitter 24-Hour, Anonymous Polls To Roll Out Globally
YouTube "Red," Ad-Free Subscription Service Announced
Alphabet Announces Q3 2015 Results of Google
Microsoft's Bing Search Engine Business Reaches Profitability
Microsoft Q1 Earnings Up 2pct, with Revenue down 12pct
Irish Court To Examine Facebook Privacy Case
Duane Forrester Leaves Bing and Microsoft
Ad blockers are unlikely to kill the Internet.
Twitter's Jack Dorsey Gives almost $200 million in Stock to Employees
Facebook Updates Search Capability: 2 Trillion Posts, 1.5 Billion Searches Per Day
Twitter To Test "Promoted Moments" With Selected Partners In U.S.
Search Engines, Traffic, and Mobile
Facebook Mobile App Notifications Extended