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Bing Site Safety Information Now More Informative

5:20 pm on Jul 30, 2014 (gmt 0)

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Malware in the search index: It's probably one of the other main ways of distributing malware and so many people get caught out. I'm i'm pleased to hear that Bing is trying to do more to protect users from malware.

In recent weeks we launched the Bing Site Safety Page, a portal allowing all Bing customers to understand why their favorite site is being flagged, how long the warning has been there, and when the last scan took place. With this information we hope that both web searchers, and webmasters who are not registered with Bing Webmaster Tools (you know who you are, go register now!) are able to extract a little more insight into what has happened to these sites. In the past, a customer would click on a potentially dangerous search result and be presented with a warning cautioning them that visiting this site could be dangerous, but with no real context or background information. With the rollout of the Bing Site Safety Page, Bing users can now understand in more depth the reasons for the warning, and more technically savvy users can potentially make better informed decisions (e.g. disabling javascript and plugins before visiting the site, or providing the site owner a link to the BSSPpage as a point of reference when they encounter the warning.) To enable this expanded visibility, in addition to the BSSP, we rolled out a complementary update to the UX warning in the Bing search results, adding a new link to the pop-up that our customers see, inviting them to “learn more about why this URL was marked as malicious” – when a searcher follows this link, they will end up at our new Bing Site Safety page.Bing Site Safety Information Now More Informative [blogs.bing.com]
While having information about a single URL on a site is interesting, it doesn’t allow someone to understand if this was a transient issue (perhaps from a malicious ad) or a wide-spread problem (perhaps from a badly compromised server). With this in mind, in the near future we will enhance the page to show data aggregated up to the site level for any query performed against the Bing Site Safety page. This information will enable searchers to understand:

  • The total number of URLs detected as malicious on the site
  • The types of malware found
  • The last date of suspicious activity
  • When the site was last scanned
  • Warning trigger rate/ coverage