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Building on People Autosuggest, today we are expanding the number of categories that will show up in autosuggest to include brands, movies, albums, places, software, sport teams, animal species and more.Bing Expands Autosuggest Categories [bing.com]
In order to make these distinctions, Bing utilizes an underlying technology we call Satori that understands the relationships between millions of people, places and things providing you with a more useful model of the digital and physical world. All of this computational power allows you to select the most appropriate choice in a matter of milliseconds.