I haven't used Bing in a while and came back to check on a Bing referral string I got just a few seconds ago. Lo and behold, there's no link to my site (personalized results?) and the SERPs look like what you might see on an abandoned directory site:
- The results are absolutely irrelevant. I mean, the phrase contains three words that are usually stop words: "have", "which" and "do". The SERPs look like Bing reversed the stop/search words and brings some weird results on "have" and "do" both of which are highlighted in the descriptions!
- The results are crowded by two spam domains (can I post URLs here?) - the spam is rather brazen and it's both spam content and spam links to that content (blog comments).
- many of the listings miss descriptions (title only)
- some SERPs have 10 listings (all default settings), some 1, 2, 3 or 7. The 1 result SERP page is not the last one, the ones in the middle can have 2 listings, next SERP will have normal 10 and then another random count again
Interesting tidbit though: the "Related Searches" look a-OK. But a search on a arbitrary long tail (4-5) phrase from my actual logs today brings pages like that, completely out of whack. By arbitrary I mean not a common phrase but a phrase that a human would type into a SE if they're interested in the subject.
What is going on at Bing? They used to be such a nice search engine lately and now this? Some update going on? Do they just have an issue with long tail KWs on specialized subjects in general?