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Microsoft is taking advantage of Google's own "do no evil" policy after the search giant was found tracking Safari users in order to display advertisements even when they should have been blocked. Microsoft fired back on all cylinders with a scathing marketing campaign.
Safari users are now directed to a page which outlines how Google was given a $22.5 million penalty by the U.S. Federal Trade Commission earlier this year. The page focuses on Google's recent controversy with tracking users and capitalizes on it by pointing users to boycott Google in favor of Microsoft's own Bing search engine, as Microsoft clearly wants the privacy-infringing saga to remain at the front of people's minds when they use the search engine. [zdnet.com...]
When I think of Internet Explorer, I think of Microsoft's tradition of ignoring web standards. That's intention.
much more of this type of negative campaigning against Google over the next few months
I love it when MS is the kettle calling the other pots black.
The novelty here is that Google apparently circumvented the privacy protections built into Apple’s Safari browser in a deliberate, and ultimately, successful fashion.
Sadly, you can't really have that vaulted 'privacy' and the future of personalized information everyone also wants.
The masses tend not to care as long as these computing appliances can deliver the personalized experience they really want which does require tracking, lots of tracking.
When I talk to people about tracking they invariably ask me what they can do to avoid it, or at least lessen it.