Welcome to WebmasterWorld Guest from 54.145.80.57

Forum Moderators: mack

Message Too Old, No Replies

Microsoft's Plan For Bing: It's Not Going To "out-Google" Google

     
10:51 am on Sep 21, 2011 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:23068
votes: 332


Microsoft's Plan For Bing: It's Not Going To "out-Google" Google [money.cnn.com]
Can Bing escape its stagnation and actually make money? Microsoft says it has a solution.

At the company's financial analyst meeting in Anaheim, Calif., last week, Microsoft President of Online Services Qi Lu gave an impassioned speech about how Bing would improve search by "reorganizing the Web." To do that, Microsoft plans to leverage its network of products and partnerships to gain a better understanding of what the user is after when they enter a query into a Bing search box. Ultimately, Microsoft believes its technical secret sauce will let Bing both expand what is "searchable" and deliver more robust search results than any of its competitors.

Lu said Microsoft could not and would not try to "out-Google" Google. Instead, it must "change the game fundamentally."

[edited by: engine at 1:02 pm (utc) on Sep 21, 2011]

11:08 am on Sept 21, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Oct 9, 2004
posts:1435
votes: 0


I hope they go on an acquisition spree for this ;)
1:30 pm on Sept 21, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 26, 2003
posts:1284
votes: 0


I'm glad they have their own plan.
2:13 pm on Sept 21, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Jan 30, 2006
posts:1651
votes: 6


well atleast they know better then to try to out goog them, cause that won't work.
3:51 pm on Sept 21, 2011 (gmt 0)

Administrator from US 

WebmasterWorld Administrator incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 25, 2005
posts:14650
votes: 94


I'm shocked they even have a plan!

I thought they were just slinging mud at the wall and looking to see what stuck
7:21 pm on Sept 21, 2011 (gmt 0)

Preferred Member

5+ Year Member

joined:Jan 6, 2011
posts:471
votes: 1


Worst thing going for them is the MSFT stigma imo.
8:23 pm on Sept 21, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member

joined:Apr 14, 2010
posts:3169
votes: 0


A product or three that bans/blocks Google beacons and data gathering activities would be a breath of fresh air, it's gotten too intense of late, at least for my liking.
9:34 pm on Sept 21, 2011 (gmt 0)

Senior Member

joined:Jan 3, 2003
posts:1023
votes: 0


Remind me when was the last time Microsoft changed something fundamentally
2:39 pm on Sept 23, 2011 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 29, 2005
posts:1932
votes: 61


They need to exploit Google's weaknesses not take them on directly. If MS can cut the stupid number of ads and other cr~p on their SERPS, spend their advertising money on convincing Jo Public that Bing really does provide true results that are not paid for for then they will make some headway.

The public are not even aware that they are being shafted by Google. If MS can convince them that is the case and MS are different then it's possible they can win the game.
4:23 pm on Sept 23, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Jan 30, 2006
posts:1651
votes: 6



If MS can convince them that is the case and MS are different then it's possible they can win the game.


you mean more of this?

[youtube.com...]

haha
8:44 pm on Sept 24, 2011 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 29, 2005
posts:1932
votes: 61


Yes, it's an uphill fight for MS because of their reputation over the last couple of decades.

But money spent on advertising that concentrates on Bing as the good boy versus Google as the bad boy may well pay dividends.

Being realistic, Jo Public doesn't even realise that Bing is owned by MS. In their eyes its Bing versus Google.
12:31 am on Sept 25, 2011 (gmt 0)

Preferred Member

5+ Year Member

joined:Nov 16, 2010
posts:533
votes: 0


well, one hopes that does not mean filing their serps with their own product like the other blokes do,